Lewis Holloway Head of Design
Do you use email marketing for your food business? Our top tips for email marketing show just how easy, effective and measurable this powerful form of communication can be. And by emailing regular and potential customers about your food business, you’re connecting and informing people about who you are and what you have to offer. Want to know more? Take a look at our favourite tips for email marketing and be inspired:
Make it personal
Use the recipient’s name. This doesn’t just show that you’ve done your homework on your target audience, it feels so much better to receive an email addressed personally to you.
Give them access
A flat, non-accessible email without visible contact details or clear one-click options to your website are a big no-no. A well-designed email with the right contact information and links will make all the difference.
Content counts
Give your recipients content that they’ll want to read! Keep it short too, people don’t want to sift through realms of text to get to the information they need or the offers they want. Don’t forget to think about images or videos (where appropriate) either, but bear in mind that images may not automatically download so keep them separate from your copy.
A good example of an eye-catching email loaded with attractive design and compelling content is our latest email for Cheltenham-based, award-winning fish and chip shop, Simpsons. This season-themed email not only tells their subscribed recipients about the latest news from their favourite takeaway, it also includes useful information on upcoming events in Cheltenham.
The email is clean, fresh, on brand, easy to read and the feedback has been great.
Order! Order!
It’s also important to remember to keep your main messages at the top and your call-to-action, at the end of your message and/or placed with prominence.
Watch your frequency
Think about how many emails people receive, day after day, and think about your own messages and how often you send them. Don’t overdo it or you may alienate your audience.
Incentives work
People are offers savvy. When they open an email, they want to know, ‘what’s in it for me?’ Incentives work, so take the time to think about what you can offer your customers and what they would like.
Select your Software
There’s an abundance of e-marketing software that can help you organise your email marketing campaigns and don’t forget, a good design agency can help you choose and devise emails that deliver.
Monitor it
Email campaigns are easily monitored with the right tools, so take the time to learn how to assess your bounce rate, click-through rate, referral rates, open rate and unsubscribe rate as these can tell you so much about what your audience thinks of your email campaigns.
If you liked our top email marketing tips and would like to know more about email marketing, talk to us today. We’re whizzes on marketing, and can help you set up the right email marketing campaign that will work for you.
