Alandas, a family-owned Scottish company, has a well-established brand that has proven its true worth and value since its doors opened in 1991. In the food and drink market, the brand we built for them stood out from the crowd and provided them with a real point of difference. Over the last decade, the company has developed significantly after the initial rebrand with the introduction of new locations, menus, and businesses. This need for Alandas to evolve and change helped them to adapt with its growth, ensuring the brand stays ahead of the competition.
To prevent losing the award-winning brand value that Alandas has built up over the last 20 years, we decided to grow and refresh the brand in order to expand the logo into other sub-brands to support the following new locations: Longniddry Bents, Street Food, Gelato Edinburgh, in addition to North Berwick.
What was originally known as ‘Alandas Seafood’ has been transformed to ‘Street Food,’ to include new menu items and events. The new and unique pop-up beach ‘Longniddry Bents’ required its own sub-brand entity to set it apart from the others with it being such a well-known location. Gelato and Prestonpans are well recognised and established, so we felt they should be kept to maintain the brand’s value.
To freshen up the website, we introduced more white into the brand palette and created a unique brand illustration that was tailored to each of the sub-brands, giving the website a distinct style against its competitors.
Alandas now has a brand that honours its heritage while also reaching out to the new audiences that the company has attracted. As a result, current consumers’ confidence and associations have been preserved, as well as a new prospective market from the additional locations. The brand now has considerably more value and is well-positioned for future growth and profitability.
“Eat Marketing simply understands our brand and our businesses. With their help, our business has grown over the past 5 years and the unique brand we developed with Eat has opened many doors and opportunities for us. We love our original branding and have recently updated it with the help of Eat Marketing to create an Alandas family of sub-brands that will allow us to grow even further.”