So you've heard of omnichannel marketing, that's why you're here...but what exactly is it and what are the benefits of having an omnichannel marketing strategy in place? Here’s 5 key reasons how it can help your food business step up its game.
What is omnichannel marketing?
An omnichannel marketing strategy is a comprehensive approach to marketing that provides a seamless and integrated customer experience across all channels and touch points, this includes online, offline, and mobile.
Here’s why your business should have an omnichannel marketing strategy…
Improves customer experience 
With any brand, the customer is king, which means their experience should be your top priority. An omnichannel marketing strategy helps to create a consistent and personalised customer experience, driving better relationships across all possible channels and touch points. Each channel works together to create a unified experience for the customer, strengthening customer satisfaction, loyalty and retention. Supported by the fact that businesses with an omnichannel customer experience strategy in place achieve a 91% higher year-over-year increase in customer retention rate on average, compared to those that don’t.
Increases engagement 
Using multiple channels to reach customers means you reach a wider audience, and betters your chances of increasing engagement. In the new digital age, consumers want to be able to find information quickly and easily, and the easier you make it for them to find and purchase your products or services, the more likely they are to place an order and make repeat purchases too. Including an omnichannel marketing strategy can help boost engagement and increase sales, as you can reach more customers on their preferred channels.
Gain better insight with AI 
You most likely have heard of ChatGPT, the Google platform Bard, and the likes of other artificial intelligence (AI) applications making the rounds within the marketing world. When it comes to omnichannel marketing, AI plays a role in personalising and optimising the entire customer experience across multiple channels. It collects and analyses data about customers, products and services to help direct marketing campaigns, customers' online purchasing behaviour and pinpoint repetitive tasks.
With the help of AI your food business is able to gain more insight and faster, with AI speeding up this process significantly. From customer behaviour to preferences, you can use this information to align your marketing and customer service efforts, in order to improve sales and return on investment.
Allows for targeted messaging 
What makes omnichannel marketing unique is that it doesn’t just use multiple channels to cast the widest net, the approach unifies and integrates every channel to engage with customers holistically. The one-size-fits all marketing strategy simply does not work on the consumers of today, and showing your customers that your brand understands their needs and wants by delivering an integrated experience across each and every channel with targeted messaging is essential.
For instance, the type of tone you use on Facebook will be different to the one you use on Instagram or Twitter, because the audiences are significantly different. By tailoring your message to suit each audience type, your content will receive better engagement, attract and retain customers and boost your brand.
Keeps your business ahead of the curve 
The marketing landscape is constantly evolving, and keeping up with trends is essential to stay ahead of the game. As new communication channels and technologies emerge, an omnichannel strategy allows your business to seamlessly integrate these channels into your existing marketing efforts. Whether that’s social media platforms, voice assistants or messaging apps, use the key insights from omnichannel marketing to see how you can best connect with your target audience and join them in these digital spaces.
The flexibility of this strategy allows for new innovations to be easily integrated and ensures you’re able to keep up with evolving customer expectations.
Making omnichannel marketing a main component of your current food marketing strategy creates a seamless customer experience, increases engagement and improves revenue and marketing effectiveness. Want to adopt an omnichannel marketing strategy but not sure where to start? That’s where we can help, get in touch with us and we’d be happy to help.
