Food marketing in 2014 has evolved. New trends indicate that how we advertise food will become edgier, quirkier and more real… The ‘imperfect’ look is in – and if you want to stay ahead with your food marketing in 2014, it’s time to sit up and take notice.
Gone are the days of showing pristine images of food; consumers are embracing the ‘real’ more than ever before and they want honest, tasty food that looks like it has been made by hand. With food marketing in 2014, it doesn’t matter if it is slightly messy; looking less than perfect makes it even more authentic! So many food companies are offering artisan products – just look at Domino’s imperfectly shaped pizzas that have been left with deliberate uneven edges, or the latest Lurpak advertising campaign, with the promotion to create real, tasty and edgy food that isn't necessarily perfection in look but perfection in taste. Moving away from identical shapes and drab colours that scream of factory conveyor belts to food that looks fresh and personally crafted is the way forward when it comes to food marketing in 2014.
If you are thinking about your own food marketing in 2014, talk to us. We’d love to know more about your food products and the consumers you want to reach. We can have a chat about the ways you can market your food business and how you can adopt the key trends for food marketing in 2014. Call us today to arrange a no obligation meeting and discover new ways to market your food products this year.
