Do you like eating out? There is a particular kind of restaurant taking the UK's towns and cities by storm these days... Take a look around, how many burger places do you see?
We all love a good wholesome burger, but with so many different high street burger brands offering their unique spin on the classic burger, there are so many to choose from!
You may have noticed the influx of more eat-in, full service style burger chains such as Byron Burger and Handmade Burger Co; their burgers are fresh, tasty and look amazing. These new places are doing remarkably well - and providing stiff competition to the more recognisable fast food burger chains such as McDonald's and Burger King. The battle for your burger is heating up...
And, if this wasn't enough choice, big brands like Five Guys and Shake Shack from across the pond, and Gourmet Burger Kitchen from as far as New Zealand are slowly introducing themselves into shopping centres and high streets near you.
All these chains are adding fierce competition into what is one of the UK's hottest restaurant sectors, valued at over £3bn - despite it being an already heavily saturated market.
But it's not just the big brand names that are tempting us in. Niche indie burger houses are making their mark too, and spring up all over Britain. These small, independent burger shops can be hugely successful, (we particularly love The Admiral Codrington in Chelsea and up north, Solita is amazing!) with almost cult-like followings in cities such as London and Manchester.
This largely overcrowded market is sustained by the differentiation that each brand offers. Wherever you go for your next burger, you'll find a tasty but unique spin on this traditionally American classic, alongside competitive price points and alluring but quirky marketing.
Do you have the next big idea for burgers? If you’re a start-up looking for help in branding and marketing, Eat Marketing can help you realise your ideas and create an identity with personality to boot!
Get in touch with us today to get your burger brand off to a sizzling start...
Sounds like a recipe for deliciousness to us!
