If you're a restaurant or food business owner looking to get noticed online, you've likely heard the term SEO (Search Engine Optimisation). But did you know that there are two main types of SEO; Paid SEO and Organic SEO? Understanding the difference between them can help you know how to use both in your digital strategy to boost your website's visibility and attract more footfall.
In this guide, we’ll be looking at…
- What is SEO?
- What is organic SEO?
- What is paid SEO?
- Paid SEO vs Organic SEO and their differences
- How to utilise both forms of SEO in your food marketing strategy?
- How Eat Marketing can help with your SEO
What is SEO?
Put simply, SEO stands for Search Engine Optimisation. It’s the process of improving your website so that it ranks higher in search engine results (like Google and Bing) when people search for things related to your food business.
For example, if you run a start up street food business in Coventry, you want your website to rank high when someone searches for “street food Coventry” or “food truck Coventry”. Optimising your website for SEO uses techniques on your website and off your website to help improve this ranking.
What is organic SEO?
Organic SEO refers to the natural ways your website can rank higher on search engines for key phrases (eg; "best restaurants in Birmingham" without the need for an advertising media budget. It’s all about improving your website so that it earns its place in search results without paying for ads. It's worth noting that, organic results typically appear below the paid advertising in search engines.
Top key factors that help your website rank for organic SEO include:
- High quality content -Writing quality content that showcases your expertise, experience, authority and trust (E.E.A.T) whilst interlacing researched key phrases within the copy.
- Speed and accessibility - Ensure your site is mobile friendly, fast, and easy to use
- Building authority - Gaining backlinks from other trusted websites
Organic SEO is a long term strategy that focuses on building sustainable online visibility for your food business, which helps you understand why SEO is important.
What is paid SEO?
Paid SEO, on the other hand, involves investing media spend in advertising to compete with other websites at the top of search engines. These are typically labelled as “sponsored” or “ad” on search engines. And paid SEO works on a cost per click (CPC) basis.
For example, if you run a fish and chips shop in Coventry, you could pay to ensure your website appears when someone searches for “best fish and chips Coventry” or “traditional fish and chips takeaway”. Paid SEO allows you to quickly reach potential customers who are actively searching for classic British meals like the ones you serve. The higher you bid and allocate budget the better chance you have of showing over your competitors.
Top key factors that help your website rank for paid SEO include:
- Immediate results - Your website can appear at the top of search results as soon as your ad campaign starts
- Targeted audience - You can tailor your ads to specific demographics, locations, and search terms
- Budget flexibility - You control how much you spend on each campaign, making it a scalable option for any business size
Paid SEO is a great way to drive quick traffic to your website, especially during promotions or busy seasons.
Paid SEO vs Organic SEO: What are the differences?
Cost
- Organic SEO - Free, but requires time and effort from an SEO expert or agency.
- Paid SEO - Requires media spend as well as time and effort from a paid SEO agency who can optimise your campaigns effective so you aren't waiting your budget.
Timeframe
- Organic SEO - Delivers long term results with gradual improvement. It can take 6-12 months to start seeing the value and ROI of organic SEO after initial implementation. Organic SEO allows you to track your keyword positions and make changes if necessary.
- Paid SEO - Provides almost immediate results while the campaign is active. However, it can still take time for Google Ads, or other paid platforms to fully understand your audience and optimise your ad performance. It also requires a specialist agency, like Eat Marketing, to optimise your ads, check in on budgets and ensure the spend is tailored against your business strategy.
Positioning
- Organic SEO - Once you're in a good position, you often tend to stay in that position more long term than under paid advertising.
- Paid SEO - Appears above organic search and positions move quickly and more aggressively as other can also bid for the positions with higher budgets.
Sustainability
- Organic SEO - Builds long lasting visibility over time.
- Paid SEO - Traffic stops when your ads stop running
Targeting
- Organic SEO - Relies on natural search behaviours to attract users.
- Paid SEO - Allows you to tailor specific audience targeting based on demographics, location, and interests.
Trust
- Organic SEO - Often perceived as more trustworthy by users and helps build trust and credibility leading to better customer retention and conversion rates.
- Paid SEO - Clearly labelled as an advertisement sponsorship.
Best use
- Organic SEO - A good option for businesses looking to gradually build up brand awareness and SEO strength over time.
- Paid SEO - A good option for companies who have a sizeable marketing media spend and are looking for quick results.
It’s worth noting that an optimal digital marketing strategy typically incorporates both paid and organic search tactics. So whilst it’s helpful to look at paid SEO vs organic SEO, both forms of SEO are equally as important in your strategy.
Why use both paid vs organic SEO for your food business?
For restaurant and food business owners, combining paid and organic SEO offers the best of both worlds:
- Enhanced visibility - Paid SEO helps you capture immediate attention, while Organic SEO ensures your website remains visible over time
- Targeted campaigns - Use Paid SEO for seasonal offers or promotions, while Organic SEO builds credibility with your audience
- Maximised reach - Together, they increase your chances of appearing in search results, whether customers are clicking on ads or organic listings
How we can help with your SEO
At Eat Marketing, we understand the unique challenges of food businesses. Our team can create a tailored SEO strategy that blends both paid and organic SEO to get the best results for your business. Here’s how we can help…
- Paid SEO campaigns - We’ll design and manage ad campaigns to target the right audience and drive immediate traffic
- Organic SEO optimisation - From creating engaging content to improving your website’s performance, we’ll ensure your site is set up for long term success
- Performance tracking - Using tools like Google Analytics, we monitor your progress and adjust strategies as needed
SEO doesn’t have to be overwhelming. By understanding the differences between paid vs organic SEO and leveraging both, we’ll help create a balanced strategy that drives more customers to your food business website.
Want to grow your online presence? Contact us today.
