Creating a memorable restaurant dining experience is essential to the success of your food brand. From creating the right atmosphere to creating a strong content strategy, getting it just right will increase repeat custom and revenue. Join us as we share our tips on how to make your restaurant experience unforgettable.
When you look at your restaurant brand, what do you see? And, more importantly, what do customers see? The continued rise of the internet and social media in particular, guarantees customer engagement, which means, as a brand, you need to give more and do more than sell your food and move on.
Building a strong and unique brand identity allows customers to form positive perceptions of your restaurant. The process is not as simple as just having a catchy name and logo.
Take Wagamama’s instantly recognisable identity in the UK’s casual dining sector. They include a range of digital brand elements that distinguish its restaurants from the competition.
Over the years, the popular Asian-inspired chain restaurant has evolved, with a particular emphasis on their belief that good food has a range of spiritual and physical benefits, to resonate with its customers.
Telling your restaurant’s unique story in your communications is important to your customers as it forms part of your brand identity and will keep diners coming back to the restaurant experience you have to offer.
Having a unique brand and making this your point of difference sets your restaurant apart from the competition, keeps people intrigued and ensures customers come back for more. It also ensures your restaurant dining experience is personal to your brand and can't be replicated which also increases repeat custom.
Influencer Marketing has been one of the most talked about content strategies in recent years. This type of social media marketing can help restaurants elevate brand affinity, through influencers sharing their authentic experiences. With the opportunity for influencers to act as brand ambassadors and influence their followers to gain restaurants more attraction.
This strategy worked particularly well for Brewers Fayre. They targeted micro-parent influencers to enjoy a free meal with their family. 31 influencers created 48 Instagram static posts, 10 Reels and 98 Stories. This helped the brand build trust and increase engagement.
Influencer Marketing is extremely powerful as it provides instant online engagement for restaurants. Promoting their experiences with brands in a natural way, successfully fosters and builds real brand advocacy. If it works for Brewers Fayre, it can work for you.
Digital technology is transforming the restaurant experience with the opportunity for brands to innovate and take their customers on a unique and memorable food journey.
As the gap between digital and real life merges, it’s important that restaurants meet customers' demands and adopt digital technologies, one way to achieve this is through personalisation.
The Miller and Carter loyalty app is a great example of a food brand adopting digital technology, using it to boost their brand and improve the overall restaurant experience. The app allows the iconic steakhouse chain to stay connected with its customers, using flexible incentives and rewards to ensure they are at the forefront of their customers’ minds and encouraging them to enjoy a meal there. This builds personalised and unique content that's relevant to the customers restaurant experience.
Adopting brand communications across multiple channels doesn’t have to be complicated, but can provide alternative experiences which cultivate true brand loyalty.
Creating a positive restaurant dining experience can increase customer satisfaction, attract new customers and drive customer loyalty. At Eat Marketing, we can help advise, manage and execute positive food brand strategies that can make all the difference.
Image Sources: 1) www.pearlfisher.com 2) roomunlocked.com 3)www.millerandcarter.co.uk
Innocent burst into the market in 1999 with their ‘full of goodness’ smoothie drinks. Back then, smoothies were quite a new concept, but now, they are everywhere, and it all started with these great tasting, natural smoothies. What’s great about the Innocent brand is that it has stuck to its roots, and their philosophy of churning out drinks full of ‘innocent’, fresh fruit and veg - as well as being an ethical supplier - is the same today as it was back in ‘99. Their latest Innocent campaign 2014 continues their ethical and ‘full of goodness’ approach with a ‘chain of good’ message.
The Innocent campaign 2014 is called ‘chain of good’ because it wants to draw attention to the fact that not only is Innocent smoothies full of goodness, but that a fantastic 10% of the profits from every drink go to charity. There is a TV ad which shows how one man’s Innocent smoothie purchase reaches all the way to Uganda and how a family benefits; from being able to buy a cow, to being able to fund education for their children, which leads to further education and the ability to do skilled work, which leads to a better life. It is a very powerful message with a great feel good factor...buying Innocent smoothie’s makes you feel good - and it does good too! Dave Pickup, Innocent UK managing director explained, ‘our new marketing campaign is the perfect way to share the promise that comes with everything we make; tastes good, does good, does others good.’
To advertise their latest Innocent campaign 2014, the company issued press releases to various marketing magazines, dedicated a page to the campaign on their website and invited people to spread the word via twitter and facebook. The TV ad followed, running across TV, outdoor and digital.
As a food business, you can take inspiration from the Innocent campaign 2014; do you have a great story behind your products? Can you do something good for the community, or give something back like Innocent does? If the answer is yes, speak to Eat Marketing today, we can help you devise a campaign that not only markets your food business, but that also lets people know what you pass on from your food business. Give us a call to arrange a no obligation meeting and we will get some new marketing ideas flowing!