Creating a memorable restaurant dining experience is essential to the success of your food brand. From creating the right atmosphere to creating a strong content strategy, getting it just right will increase repeat custom and revenue. Join us as we share our tips on how to make your restaurant experience unforgettable.
When you look at your restaurant brand, what do you see? And, more importantly, what do customers see? The continued rise of the internet and social media in particular, guarantees customer engagement, which means, as a brand, you need to give more and do more than sell your food and move on.
Building a strong and unique brand identity allows customers to form positive perceptions of your restaurant. The process is not as simple as just having a catchy name and logo.
Take Wagamama’s instantly recognisable identity in the UK’s casual dining sector. They include a range of digital brand elements that distinguish its restaurants from the competition.
Over the years, the popular Asian-inspired chain restaurant has evolved, with a particular emphasis on their belief that good food has a range of spiritual and physical benefits, to resonate with its customers.
Telling your restaurant’s unique story in your communications is important to your customers as it forms part of your brand identity and will keep diners coming back to the restaurant experience you have to offer.
Having a unique brand and making this your point of difference sets your restaurant apart from the competition, keeps people intrigued and ensures customers come back for more. It also ensures your restaurant dining experience is personal to your brand and can't be replicated which also increases repeat custom.
Influencer Marketing has been one of the most talked about content strategies in recent years. This type of social media marketing can help restaurants elevate brand affinity, through influencers sharing their authentic experiences. With the opportunity for influencers to act as brand ambassadors and influence their followers to gain restaurants more attraction.
This strategy worked particularly well for Brewers Fayre. They targeted micro-parent influencers to enjoy a free meal with their family. 31 influencers created 48 Instagram static posts, 10 Reels and 98 Stories. This helped the brand build trust and increase engagement.
Influencer Marketing is extremely powerful as it provides instant online engagement for restaurants. Promoting their experiences with brands in a natural way, successfully fosters and builds real brand advocacy. If it works for Brewers Fayre, it can work for you.
Digital technology is transforming the restaurant experience with the opportunity for brands to innovate and take their customers on a unique and memorable food journey.
As the gap between digital and real life merges, it’s important that restaurants meet customers' demands and adopt digital technologies, one way to achieve this is through personalisation.
The Miller and Carter loyalty app is a great example of a food brand adopting digital technology, using it to boost their brand and improve the overall restaurant experience. The app allows the iconic steakhouse chain to stay connected with its customers, using flexible incentives and rewards to ensure they are at the forefront of their customers’ minds and encouraging them to enjoy a meal there. This builds personalised and unique content that's relevant to the customers restaurant experience.
Adopting brand communications across multiple channels doesn’t have to be complicated, but can provide alternative experiences which cultivate true brand loyalty.
Creating a positive restaurant dining experience can increase customer satisfaction, attract new customers and drive customer loyalty. At Eat Marketing, we can help advise, manage and execute positive food brand strategies that can make all the difference.
Image Sources: 1) www.pearlfisher.com 2) roomunlocked.com 3)www.millerandcarter.co.uk
Who doesn’t love scrolling through the GIFs on Instagram Stories?
In fact we love them so much, we’ve created our very own set of Eat Marketing GIPHY stickers. Our set of 15 Instagram stickers are now available to use when uploading your Stories.
To find and use our stickers when uploading an Instagram Story, you’ll just need to swipe up, press ‘GIF’ and search for one of the hashtags listed below. You can also search ‘#EatMarketing’ to view our complete set.
Get ready to enjoy being creative with your stories with Eat Marketing.
It just wouldn’t be right if we didn’t have any stickers focused on our love of food. To find one of our foodie-related stickers, just search for the below hashtags.
In this selection of stickers, you’ll see scooting motorbikes and excitable takeaway boxes along with other food service related ideas.
Takeaway
Delivery
From app ordering or online scrolling, these stickers show our techy-side and industry ordering behaviours.
Contactless payment
Website ordering
App ordering
These stickers are focused around a few industry keywords we know people will be talking about.
Design
Ideas
Tasty
Vegan
This collection is full of designs we just couldn’t resist throwing into the mix. Created to work well across a range of social content, discover our miscellaneous Instagram sticker designs.
It’s emotional
Thumbs up
Shining star
Get ready to see the Eat Marketing Instagram stickers popping up on a Story near you soon.
Eat Marketing will soon be on the road again! We're excited to be exhibiting at the NRB Show Manchester, the North's biggest food, drink, and hospitality exhibition. We'll be there on 18th and 19th March to chat to lots of lovely people about our favourite topics - food, drink, and marketing magic!
The NRB Show Manchester sees over 6,000 hospitality professionals coming together to explore all that the food and drink industry has to offer. There's plenty to see and do, including live demonstrations from top celebrity chefs to thought-provoking industry debates, and of course lots of free samples and tasting sessions.
It's the place to be if you want to make more of your business, attract new customers, or put some extra juice into your marketing. We'll be there chatting to all sorts of food and drink businesses and look forward to seeing what the show has on offer. We even have a bit of a surprise in store... bartender extraordinaire Thomas Colombo of Mambo Mobile Bars, one of our brilliant clients, will be on our stall sharing his cocktail making skills. All the more reason to come and see us.
If you'd like to know more about the NRB Show Manchester then take a look here.
Free tickets are available online so don't miss out on this great event. We hope to see you there!