We’re so proud of our client Sea and Spud who are one of six finalists for the ‘Marketing Innovation’ category in the National Fish & Chips 2019 awards, organised by Seafish!
We’ve been supporting Sea and Spud in their marketing, including social media, blogs and other promotional material, since 2016 and we’re delighted they have been recognised as 'excelling in the delivery of their marketing and promotional plans'.
To be shortlisted as a finalist in the award category, Sea and Spud had to demonstrate audience segmentation in their marketing along with promotional activity planning, implementation and the business impact in the last 12 months.
Over the past two years, we’ve worked with the fish and chip shop on seasonal campaigns (including Christmas, Valentine’s and Easter), printed and digital marketing materials along with interior design and vinyls.
The Easter competition campaign we worked on for Sea and Spud, offered customers the chance to win a box of Hotel Chocolat worth £100. Through our creative ideas, we encouraged customers to engage with the competition post by commenting with their guess of how many bunnies were hiding in the animated video. The post received over 10,000 views, 375 comments, 16 shares, 60 likes and reached 2,990 users!
When announcing the shortlisted fish and chip shops, Marcus Coleman, Chief Executive at Seafish, said: “The calibre of this year's entrants is second to none. They have demonstrated some truly unique marketing strategies, creative thinking and the ingenuity required to set their businesses apart from competitors.
While selling a great portion of fish and chips is the cornerstone for any business in the trade, those who have harnessed the power of effective marketing are really reaping the rewards in a fiercely competitive industry."
We wish Sea and Spud the best of luck at the National Fish & Chips awards ceremony in January 2019!
Drum roll please… we’re so proud to announce that our lovely client, Simpsons Fish and Chips has just won the prestigious National Fish and Chip Awards 2016! These awards are widely known as the ‘Oscars’ of fish and chips, recognising and rewarding those who prepare, cook and serve up the best fish and chips across the UK - so you can appreciate how exciting it is to win.
Fish and chips is the nation’s favourite food, and Simpsons leads the way when it comes to offering freshly prepared, locally sourced dishes - and thanks to our team here at Eat Marketing - with a look that is both modern and engaging. We were with Simpsons every step of the way during the judging process too, ensuring the style we worked so hard to achieve was just perfect; take a peek at their website and see for yourselves…
Maria Louca, our Marketing Director puts it perfectly when she says, 'branding gives customers new and old a great insight into how good your food is. With a creative brand that works consistently across web, social media, signage, menus and packaging (alongside great marketing) you can attract customers and keep them loyal to your business... After all, brand and image is what people taste first when they look for a business, product or service and Simpsons delivers on every level.’
We always enjoy getting to know our clients, and with regards to the Simpsons team, creating branding that captures their history, personality and individual approach to serving high quality, great tasting food in a fun, family friendly environment.
Fish and chips has been in the Simpsons family for nearly 40 years and they are firm believers in serving food with good, no nonsense, natural ingredients - just like they did all those years ago when they served their first fish and chips dish!
Their branding now reflects all this and more. In fact, Simpsons were so pleased with their new-look website and the attention it received, they wanted our ongoing involvement in marketing initiatives to help drive even further customer engagement.
Colourful new packaging and menus soon followed, along with an informative children’s book especially designed for younger customers. Fish and chips fans can also enjoy learning more about Simpsons on the plasma screens in-store and via the specially produced Simpsons Times newspapers dotted throughout the restaurant.
We’re also currently helping Simpsons with the opening of their brand new restaurant, so watch this space!
In the meantime, we would like to offer our hearty congratulations to Simpsons Fish and Chips on their fantastic National Fish and Chip Awards 2016 win, and we look forward to working with them for many years to come.
If you would like to learn more about our personalised approach to branding, image and how we can help take your food business forward, we would love to hear from you. Get in touch today for a review and see what a difference a new look could make.
We were very honoured to be chosen to play a part in the National Fish and Chips Awards 2013 this January by helping some of the Regional winners gain recognition and redesigning their websites.
The Wigmore based in Luton, and also of course… Richardson’s Fish Bar based in Fleetwood both wanted a refreshed website which made them stand out from the rest of their competition in their local area – and we did them proud. Both websites as I am sure you will agree are unique and just what the client was looking for – we are very pleased with the outcome too!
Not only are they pleased with the websites but they also want us to help them develop their future marketing campaigns and print material too, as they can see the value we have added to their business.
If you’re looking to re-vamp your food business, or are starting a new one – we can take you in the right direction! Simply get in touch for your FREE consultation and see how Eat Marketing can help you.