Who doesn’t love scrolling through the GIFs on Instagram Stories?
In fact we love them so much, we’ve created our very own set of Eat Marketing GIPHY stickers. Our set of 15 Instagram stickers are now available to use when uploading your Stories.
To find and use our stickers when uploading an Instagram Story, you’ll just need to swipe up, press ‘GIF’ and search for one of the hashtags listed below. You can also search ‘#EatMarketing’ to view our complete set.
Get ready to enjoy being creative with your stories with Eat Marketing.
It just wouldn’t be right if we didn’t have any stickers focused on our love of food. To find one of our foodie-related stickers, just search for the below hashtags.
In this selection of stickers, you’ll see scooting motorbikes and excitable takeaway boxes along with other food service related ideas.
Takeaway
Delivery
From app ordering or online scrolling, these stickers show our techy-side and industry ordering behaviours.
Contactless payment
Website ordering
App ordering
These stickers are focused around a few industry keywords we know people will be talking about.
Design
Ideas
Tasty
Vegan
This collection is full of designs we just couldn’t resist throwing into the mix. Created to work well across a range of social content, discover our miscellaneous Instagram sticker designs.
It’s emotional
Thumbs up
Shining star
Get ready to see the Eat Marketing Instagram stickers popping up on a Story near you soon.
Have you heard about Instagram’s latest feature Instagram Reels?
Instagram Reels gives users the ability to create short videos using a series of clips, to rival competitor social platform TikTok.
Instagram Reels is “a new way to create and discover short, entertaining videos on Instagram.”
Its launch, which follows around a year in development, has seen Reels land in 50 countries with thousands of users already creating new video content within the app.
Using Reels allows you to record and edit 15-second multi-clip videos and add audio, effects and stickers.
These short videos are then able to be shared to followers and the wider community using ‘Explore’, if you have a public account.
Similar to the launch of Instagram Stories back in August 2016, Reels has already seen a huge intake of users creating, watching and sharing video content.
By creating engaging videos on Reels, your food brand would not only continue to connect with current followers but also reach new audiences. When uploading a Reel from a ‘public’ account, content will be accessible to anyone in the world.
Instagram Reels allows brands a platform to be creative, entertain and engage with followers. However it does mean you’ll need time to create dedicated content for Reels and as with any social media posting, there should be a strategy behind any content published.
As with Instagram Stories, Instagram Reels requires fresh content to be uploaded. You won’t get the maximum impact if you upload images used previously for posts and expect your video to go viral.
Looking at TikTok, there has been a huge amount of viral content created within the past two years and it’s important to consider what has worked well in this format, before translating this to your own brand voice for Reels.
Unlike more spontaneous Instagram Stories, Reels requires more creative input, time and analysis to be executed well. Viral trends change almost as quickly as they started and it can be a tiring process trying to keep up.
Looking for ideas on where to start with creating content for Instagram Reels for your food brand? We’ve pulled together three basic content pillars to include in your strategy:
1. Publish content that’s on-brand and suits your audience
Instagram Reels is designed to be fast, fun and creative using special effects and audio to capture an audience’s attention.
It offers food brands an opportunity to show more of a human side, presenting information in a more digestible format.
From showing behind the scenes video clips of a food photoshoot to short vox pops with customers in your restaurant or teaming up with foodie influencers, there is huge scope for what content you could create.
2. Share relevant, engaging content
As mentioned earlier, purely reposting or resharing content created for Instagram posts or Stories is unlikely to work as well on Reels. Content needs to be relevant to the culture and best practice of Reels users who are seeking out short videos.
Think of how you could promote your food service in short engaging bursts. For example you could show the preparation of a portion of chips where clips could include: cutting potatoes, frying, adding salt, serving and a customer’s happy face.
3. Creatively promote your products
Instagram Reels offers brands a huge opportunity to drive awareness and sales from the platform. As with usual Instagram posts, it’s a good idea to include hashtags and descriptive captions to help boost your reach.
The Knot Churros has already started using Reels to creatively promote their new sweet treats, churros and ice creams with videos receiving an average of 27,000 views.
How could your food brand integrate Instagram Reels into your social media content strategy?
Food marketing in 2014 has evolved. New trends indicate that how we advertise food will become edgier, quirkier and more real… The ‘imperfect’ look is in – and if you want to stay ahead with your food marketing in 2014, it’s time to sit up and take notice.
Gone are the days of showing pristine images of food; consumers are embracing the ‘real’ more than ever before and they want honest, tasty food that looks like it has been made by hand. With food marketing in 2014, it doesn’t matter if it is slightly messy; looking less than perfect makes it even more authentic! So many food companies are offering artisan products – just look at Domino’s imperfectly shaped pizzas that have been left with deliberate uneven edges, or the latest Lurpak advertising campaign, with the promotion to create real, tasty and edgy food that isn't necessarily perfection in look but perfection in taste. Moving away from identical shapes and drab colours that scream of factory conveyor belts to food that looks fresh and personally crafted is the way forward when it comes to food marketing in 2014.
If you are thinking about your own food marketing in 2014, talk to us. We’d love to know more about your food products and the consumers you want to reach. We can have a chat about the ways you can market your food business and how you can adopt the key trends for food marketing in 2014. Call us today to arrange a no obligation meeting and discover new ways to market your food products this year.