Happy new year from Eat Marketing! The start of a new year is the perfect time to think about food marketing plans and we would love to help you find current - and successful - ways to market your food.
Over Christmas, we devised a fantastic marketing offer for food businesses that included a free marketing review and 10% off our food marketing services in January. This is a great opportunity for you as a food business as together, we can discuss and review what you would like to see happen in 2014 and how you can push yourselves forward so that you reach an even wider audience.
What are you waiting for? To take advantage of a no obligation marketing review, contact us today here at Eat Marketing. And remember, you'll also get 10% off our food marketing services in January.
We look forward to hearing from you soon…here's to a successful 2014 for you and your food business.
Kids…they are everywhere, and they need to eat! When you think about your food offers, do you think about family food offers? Appealing to parents - and offering good food for their children - is one of the most lucrative things you can do, but all too often, this is an untapped market, or one that food businesses get wrong.
Kid’s food is often an afterthought; the choice is quite predictable, and fairly unhealthy. Nuggets, sausages, chips and white bread sandwiches usually feature, with an occasional nod to ‘a little bit of goodness’ with the odd packet of raisins or mini pots of fresh fruit. But parents want healthier choices for their children, as well as family food offers that help them save money when they are buying food for all the family.
As a food business, you are in the perfect position to offer affordable family food offers that appeal to both parents and their children. Take inspiration from a food business that does children’s meals that are both nutritious and good value – Jamie’s Italian. The tasty choices for kids includes fish fingers made with sustainable fish fillets and lightly dusted with breadcrumbs, spaghetti bolognese with freshly made sauce and packed with beef and pork mince, organic sausages, chicken ‘lollipop’ fillets and mini sliders, little patties made with organic chicken and beef. Every dish counts towards two of a child’s ‘five a day’ and they serve them with a fun salad and organic juice. Sounds delicious, doesn’t it? Such a varied and appetising menu keeps parents happy and kids will want to eat too!
When you are thinking about putting your family food offers together, it’s so important to put food quality, variety and pricing at the top of your list. By offering something more than the usual – and dull – choices that parents often see, you will pull in new customers, and even the regulars will be impressed! News travels fast too – mums and dads will soon let their friends with children know about your new family food offers, and how different they are from the standard kid’s food choices!
If you would like to implement some family food offers into your business, talk to us today. Here at Eat Marketing, we can help you develop a new and nutritious menu that families will love, alongside a food marketing plan that lets people know what you are doing and when. You’ll soon discover that family food offers are great for business. Contact us today to arrange a no obligation chat; we look forward to hearing from you.
Does your business feel a little stale? One of the most frequent questions put to us by people in the food industry is, ‘how do I improve my company?’ If this is a question you would like us to answer, look no further than the Eat Marketing offer…
Let us take a look with our not to be missed free food website and design consultation. We’ll add the seasoning to your business by offering you an insightful overview of how you could benefit from food business marketing, along with our expert advice and tips on the best ways to improve the ways you communicate with your customers - and how to attract even more attention to your business.
If you would like this free website information, contact EAT Marketing today to arrange your no obligation consultation by calling us on 0845 8354661 or email hello@eat-marketing.co.uk.
And remember – just add food!