As part of our Restaurant Marketing Unlocked series, we’ll be letting you in on key marketing insight that will help your restaurant bounceback once reopen.
This time around we're looking at how to ensure your restaurant’s reopening internal safety information is on-brand.
For restaurants to safely reopen, Government advice includes ensuring social distancing and hygiene notices are clearly available for customers to view inside your restaurant.
Almost half (47%) of consumers questioned in research carried out by restaurant intelligence platform Yumpingo, said their key criteria for choosing where to dine in the future will be based on a restaurant’s social distancing policies - especially if they exceed the legal requirements.
The difficulty for all restaurants reopening will be striking the balance between informing customers on the importance of following rules, in a way that doesn’t disturb the ambience and is still on-brand.
Plastering glaring and garish safety notices everywhere will not only impact the interior design of your restaurant, but also detract from the experience for customers who dine out for that sense of escapism.
Whether it’s your signage, posters or floor markers, keep your internal messaging consistent to reassure customers.
Ensure your tone of voice is clear without being overbearing and any social distancing markers are on-brand.
In our latest whitepaper ‘How to get your restaurant open for business within the current government guidelines’, we delve deeper into how to create Covid-19 safety notices around your restaurant that are inline with your brand and still get the message across.
Customers are ready to dine out, they just need reassurance that you’re taking the situation seriously. By your restaurant reopening with internal safety information that’s consistent with your brand, it will:
Sound good?
Download our free whitepaper today to get the inspiration and insight you need to establish what internal safety information you need to create and how to do this inline with your brand.
As part of our Restaurant Marketing Unlocked series, we’re bringing key marketing insight that will help inform your restaurant’s bounceback campaign.
This week, we take a closer look at the updated government guidelines on using disposable print or digital menus for restaurants and what impact this could have on your business.
When previously it was acceptable to reuse menus during each shift, updated coronavirus guidelines indicate this can no longer be the case for restaurants. The Center for Disease Control & Prevention, advises those in the industry to look at using disposable or digital menus for restaurants to limit customer contact with commodities.
Deciding which option is right for your restaurant depends on your personal taste, budget and brand.
One option for new menus in your restaurant is to make them disposable. Disposable menu cards can be printed on paper and discarded after customer contact.
Although inline with regulations, this option could prove to be unsustainable in terms of printing costs for the long term.
Another option is to scrap individual menus altogether and instead use digital menu boards to showcase all food available.
These can be installed with ease, but some restaurant owners could find them too expensive to fit and upkeep.
There’s also the risk of diners moving around your restaurant to get a better view of the digital screens - not ideal when you’re trying to keep strict social distancing in place.
A more modern approach to Covid-friendly menus is through customers ordering via your website or app. This ensures contactless ordering and keeps customers safely seated at their tables.
It is relatively simple to set up and brand online ordering for your restaurant, you’ll just need to find the right platform that works for your business.
As well as encouraging customers who are dining in your restaurant to view your menu and order via your website or app, you could also roll this service out to the wider community.
Online ordering could be used for both click & collect or delivery, with customers directed via a link on your website for both click & collect or delivery options, providing you with ownership of customer data and a commission free service.
In our latest whitepaper ‘How to get your restaurant open for business within the current government guidelines’, we delve deeper into how to choose the right menus to suit your business that will keep both your team and customers safe.
Taking the time to analyse and weigh-up your new menu options now will save you potential problems in the future. By opting to use digital menus, you will:
Sound good?
Download our free whitepaper today to get the inspiration and insight you need to choose the right menus for your restaurant.