Earlier this year we were introduced to Alandas, a unique family business based in Scotland that offer up mouthwateringly good fish and chips, seafood and gelato. They came to us looking for help in developing a strong brand for their whole business, as well as a new website they could be proud of. Here’s how we got on...

The brief

Although well-established, Alandas needed help with developing a strong brand presence and had no website that they could use to promote their amazing food. To give them the added edge, we began working with the family-owned business to establish a clear strategy and a new-look.

Branding

Made up of three sub brands, we needed to create a look that encompassed fish and chips, gelato and seafood. Once we had nailed the mood board and got the all-clear on the routes Alandas wanted to take, we began creating brand ideas. The winning concept placed the letter ‘A’ at the centre of the logo, using the negative space to represent the three core areas of the business - these included a fish tail, lobster claws and an ice cream.

Pastel colours were used in the logo to depict the calmness of being by the sea and also contrast against the dark grey background. The colouring also reflects a natural feel, and therefore the locally-sourced, quality ingredients used in the food.

In terms of copy, Alandas wanted to communicate their passion for quality, handmade food and that’s exactly what we did. With a knowledgeable but indulgent tone, we were able to create informed content that captured the true essence of the people behind the brand.

Website

The website is equally split into three sections: gelato, fish and chips, and seafood, with the two fish and chip shops having a page each.  This divide ensures that all sides of the business are given equal opportunity to shine, as well as making it easy for customers to find what they’re looking for.  The website also sees the introduction of photography, which depicts the different food and dishes in a natural yet inviting way.

On top of the design, we also introduced inspiring content via the blogs. Each of the sub-brands has their own blog, which includes articles that’ll get tummies growling and tastebuds salivating.

Internal branding

As well as developing a strong online brand presence, we’ve also worked with Alandas to ensure this continues throughout their main outlets. From menus to external signage, internal shop branding at the gelato and Prestonpans shops, and the travelling seafood unit.

The result

Alandas now have a look that seamlessly encompasses all three of its sub-brands, in a bold and expressive way, reflecting a sense of quality and knowledge. From branded ice cream wafers, to a new shop-look for their Prestonpan location, we've enjoyed watching the Alandas brand develop, and we can't wait to see what they do next. 

Check out their website today.

 

Need an added of splash of creativity to help your business grow? Get in touch with a member of our friendly Eat Marketing team today to see how far your brand can go.

 

Earlier this year, we got to work supporting the team behind Sea and Spud; a business that is offering an original take on fish and chips. From the moment we heard the name Sea and Spud we were immediately drawn in by this fresh approach to a British classic, and couldn’t wait to start brainstorming design ideas. Well here we are, a good few months later, with a sparkly new brand, a fantastic website in progress and a very happy customer. Here’s how we got on…

Who are Sea and Spud?

Based in Petersfield, Hampshire, Sea and Spud is a fish and chip shop run by globe-trotting chef, Tim. Providing the locals of Petersfield with a new take on this British favourite, Sea and Spud runs by the strapline: feel good fish and chips.

The brand

To begin, we batted around some ideas for the Sea and Spud branding. We knew that they wanted to achieve a simple yet effective look, using just two or three colours. In the end, Sea and Spud decided on a pale blue paired with black and white, which resulted in an impactful brand identity that’s bound to make them stand out.

Signage

Once Sea and Spud branding was signed off, we were able to move forward and design the exterior and interior shop signage. We began by creating branded vinyls for the shop’s windows and front door, as well as a range of menu panels for the shop’s interior. Featuring Sea and Spud’s iconic fish icon, these panels ensured that the entire shop was on brand from the word go.

Keeping it local

To help spread the word of Sea and Spud, we also helped to create a collection of advertising, which focused on introducing the new brand to the town. This was likely to be many people’s first contact with the brand, so it was important for it stand out in a positive way.

We also supplied Sea and Spud with the marketing materials they required to implement their lunchtime offer.

Time to get social

Once word was out, and the shop was looking on brand, Sea and Spud were able to start sharing their latest updates and information via social media, such as Twitter, Facebook and Instagram. To ensure this kept in theme with Sea and Spud, we also helped to brand their social media profiles, and will and continue to provide social content support for adhoc requests.

It’s still early days for Sea and Spud, but we’re so proud of the journey they’ve made over the last few months. We’re currently in the process of helping them build an eye-catching website, so we really can’t wait to see what’s in store for this innovative brand.

Suhana Spices is a food company that creates natural, richly coloured Indian spices mixes, which offer beautifully authentic flavours to curries, marinades and sauces. Available in a variety of recipe mixes, they are simple to use and perfect for cooks who want to cook healthy, flavoursome meals with a taste of India.

Suhana Spices are going from strength to strength and now, they are looking forward to launching their products in Tesco in November. This is an exciting opportunity as launching their products in such as well-known supermarket opens their fantastic products to a wider audience. Tesco shoppers will also get the chance to taste the spices as there will be 'taste tester' bars and 'buy one, get one free' offers. To maximise the opportunities that launching in Tesco and other areas brings, Suhana Spices decided to look at creating a website for their products as they want to let people know what their products are and who they are as a food company.

Here at Eat Marketing, we were bursting with ideas! We worked with Suhana Spices to get their ethos across and create a new customer base here in the UK; these products are very well known in India, but the website is the ideal platform for introducing the brand to the UK market, and it works well in conjunction with the Tesco launch.

Take a look at the Suhana Spices website... You'll find yourself instantly transported to the backstreets of India with its bustling food stalls, crammed with pots of bubbling curries... The look and feel of the site offers a totally authentic air and you can almost smell the pungent mix of aromas created by Suhana Spices. All the products are there, with their natural ingredients listed and labelled according to their recipes. You'll even find hints and tips on how to cook your curries and sauces so that you can create dishes that taste true to their Indian roots. We're really proud of this site, it captures the brand perfectly - from the rich, deep colours that are reminiscent of your favourite Indian restaurant, to the bright images of the products and the information it offers via easy to use navigation and clear copy. Consumers will find everything they need to know about Suhana Spices here.

If your taste buds are soaring at the thought of Suhana Spices, you can find your nearest stockist on their website – and don’t forget to take advantage of their launch offer available in Tesco from November.

We hope you like what we’ve done with the website too; our team love creating food and drink websites so if you’re thinking about food marketing, contact us here at Eat Marketing today, or, if you’re in London between 23rd-24th September we’re exhibiting at the award-winning lunch exhibition 2014 and we would love it if you stopped by to say hello. We'll be on stand M143 so let’s talk marketing! Discover how to create something new for your food business that will make customers – old and new – sit up and take notice. See you there!