Trying to choose a food marketing agency to develop your brand or deliver creative work can be a daunting task.
When choosing an agency, it’s important they can demonstrate a passion for your brief and an understanding of the power of creative.
Google search results will only take you so far on your search. Instead, it’s worth getting to know the team behind the listings. Speak to people or other businesses in your industry and ask for recommendations. Look out for campaigns or marketing you like before finding out who did the creative.
As every brief and new campaign is different, you’ll want a creative agency that is adaptable and offers a bespoke service. It’s also important to understand if an agency’s strengths and ideas are inline with your own.
Do you want to get more visits to your website or do you need a whole new website design altogether? Maybe you want to build a following on social media or need help choosing a brand name?
At the start of your search, it’s worth writing down your aims and reasons for enlisting the help of a food marketing agency. This will ensure you have a clear direction and brief.
Not literally, although that does help. As a food or drink business, choosing a creative agency who have direct experience and specialist knowledge of your industry can be priceless.
For a start, they’ll understand your target audience and will be able to demonstrate practical experience within your industry. The team will also be able to offer advice based on what’s worked well for other clients.
To get your food brand noticed online, you’ll need an agency who understands how to ensure a marketing campaign works at every level. Do they know how to map out customer journeys online? And how do they go about targeting omni-channel experiences?
You’ll want an agency who can tweak and transform creative content to suit a variety of platforms whilst still using your brand’s tone of voice.
This not only applies to an agency IRL, but also on social media. Have they got experience devising social strategies that stand out in a crowded marketplace? Can they tailor content to meet the changing needs of various social apps and platforms?
You can also get a good sense of an agency by following their own social accounts. What are they posting about? Reach out and comment on some of their posts and see how they respond. This will help you get an idea of their approach to social.
Don’t rule out an agency due to the number of staff or the size of their building. Smaller marketing agencies are by no means less impactful than larger, London-based firms. The digital world means relationships are easily established and communication made easier.
Choosing an independent, smaller agency means you’ll have the support of the whole team and can enjoy direct contact with those who’ll work on making your brand a success. You will also have the chance to have a real input into decisions, unlike larger agencies.
Eat Marketing is an independent, specialist food marketing agency based in Coventry. With over 20 years of experience working within the industry, we love mixing our knowledge and know-how to cook up creative solutions for our clients.
If you need help with your marketing or brand strategy, social media marketing, packaging or website design, why not contact our friendly team at Eat and see where we can take your food brand today?
We’re big fans of The Great British Bake Off at Eat Marketing, so much so we thought we’d join in the fun with our own studio bake off...
Since we only have one oven in the studio, and to save time, the rules of the bake off began by bringing in either pre-baked biscuits, cupcakes or cakes. No shop-bought allowed! However one member of the team “misplaced” their cake and so reverted to buying a ‘mug in a cup’.
When Wednesday afternoon arrived, the Eat team donned their make-do aprons, grabbed whatever tools they were nifty enough to bring with them and got decorating!
With a theme of ‘Summer 2019 memories’, there were a few raised eyebrows as some of the team began dolloping bright blue icing sugar onto Victoria sponges and assembling mysterious three-tiered cakes.
The results
From Sophie’s delicious ginger biscuits decorated to look like Turkish ‘eyes’ to Maria’s Pina Colada masterpiece and Alison’s giant American burger, it was tough competition to choose a winning creation.
However Joe’s gluten free chocolate muffins, each decorated to look like little beaches with umbrellas, were named champion bake!
Stay tuned for more activities and updates from the Eat Marketing team. In the meantime, why not check out our favourite Bake-Off inspired recipes or catch up on when the team enjoyed a Halloween inspired baking session in the studio?
Summer is officially here, and there’s only one way we’re celebrating - with our favourite summertime drinks. To help get you inspired for the warmer months ahead, we’ve listed our tipples of choice, explaining why you should try them yourself. From Lewis’ classic Ribena to Sophie’s exotic Cosmopolitan cocktail (who knew?), we hope these have you sipping pretty this summer.
Why? It’s my perfect holiday drink. I'll be dreaming about it all day!
Why? It’s sweet and yummy!
Why? Whenever I have one, wherever I am, I feel like I'm on holiday!
Why? It’s simply a classic!
Why?: It's frozen, refreshing and not too sweet- perfect!
Why? No matter the weather, it has to be Guinness! Extra cold, of course. It's like the dessert before the dessert.
Why? It’s a little girly, but I love strawberries and this drink!
Why? With a slice of lime and ice, it’s the bomb!
Why?: Why not?
Anyone else feeling thirsty? We hope our drinks of choice have you feeling inspired for your next summer party. And if you have a drink worth shouting about, be sure to let one of the team know!
Christmas is the best time for eating - so we would like to wish you a VERY Merry Christmas and an every merrier New Year!
Happy eating!
From the Eat Marketing Team