To deliver branding and a new website for The Wigmore Restaurant, a family friendly food destination appealing to a wide target audience. As a new restaurant they needed an identity that was modern, unique and creative, whilst connecting to their existing takeaway business. It also needed to be flexible enough to support their evolving business so it could be developed and updated as and when required.
Realising that their customers wanted more than what their takeaway menu offered, the business purchased a premises just a short distance from their takeaway shop, to begin their expansion.
When we began the refresh, for both their restaurant and successful takeaway, it was essential for the branding to be cohesive and help further their presence as a well known food destination in Luton. From website design, to signage, social assets and internal branding, the new look can be easily and consistently applied.
The original Wigmore takeaway logo, fonts and colour palette were used on the new restaurant website. However, we evolved the branding to work as its own sub brand, introducing intricate illustrations, a more friendly tone of voice, and a modernised look and feel that stood out in today’s restaurant market.
We have delivered an SEO friendly, responsive website to consider an engaging customer experience across all channels. The website showcases all of the exciting elements of The Wigmore Restaurant – from bottomless brunch, homemade celebration cakes, to an all day dining and drinks menu, including a cocktail selection. Customers are also able to book online with an easy to use integrated table booking system.
The Wigmore Restaurant needed a variety of menus that could showcase the brand’s extensive offering. These included a main restaurant menu, brunch menu, dessert menu, celebratory cake menu and kids menu. We also worked on internal marketing creating a cocktail guide for the bar staff with details on how to make individual cocktails.
The menus were all bright and colourful featuring detailed item descriptions that have brought plenty of personality to the brand. Furthermore, we worked with the team to establish and name the restaurant’s weekly special offers, such as their ‘Fish and Fizz Bottomless Brunch Friday’s.’
