Having worked in the fish and chip industry since the 1960s, the Zannetou family came to us looking for support with developing a brand that represented their passion, knowledge and worked for their growing expanding business. It was essential for the brand identity to consistently communicate the family aspect of the company, as well as the locality and expertise.
We created the new brand name Zan Fish inspired by the ‘Zan’ from the family name ‘Zannetou’, and accompanied the new name with the strapline ‘Finest fish and chips’ to clearly represent what customers could experience.
Once the brand name was established, Zan Fish were next in need of a strong brand identity that would have the flex to work across a new website, social media, a restaurant and an event food trailer.
From growing their social media following with consistent posting and competitions, a successful online ordering campaign to drive footfall and online orders, particularly during COVID-19, to blog writing and email marketing, poster designs, press releases, and even helping them get featured on the Derby edition Monopoly board, our team has loved finding new ways to spread the delicious news of Zan Fish far and wide.
Having worked with the Zan Fish team for several years, we’ve followed along and supported their business developments, helping them showcase their love for all things fish and chips.
