Our existing client, Hennighan’s, an award-winning fish and chip shop, approached us with their new business venture. Based in the heart of the popular coastal town of Machynlleth, the family brand needed to appeal to both locals and visitors. Not only this, but Studio 13 was the name of the tattoo studio run by a young family member, who unfortunately passed away in 2019. Therefore, it was important that Studio 13 paid homage to their memory.
We created a vibrant, fun, and unique brand for Studio 13, with a clear connection to its name’s tattoo origins. Bright pink, yellow, and turquoise reflect the sweet and almost sugar-like colours that are used throughout the brand.
The eye-catching branding fits well with the excitement and joy that an ice cream and dessert shop delivers, making the brand truly good enough to eat, alongside tongue and cheek messaging that adds to the new start up’s fun loving personality.
As a popular town that people often drive through and stop off to see the sights, it was essential for the building to stand out, encouraging people to park up and buy some sweet treats. Which is why we collaborated with a local signage company to create eye-catching signs for the new shop, keeping the brand experience lively and engaging for customers.
Studio 13 brings joy and a splash of colour to Machynlleth through their unique bright pink shop on the high street, making it a go-to destination for residents and tourists alike.
