Classic Cuisine was in need of a new, fresh website to represent all aspects of the business. Previously, the brand was very static and didn’t take into consideration user journey or showcase their innovative personality. We were tasked with creating unique brand development, which would be applied to other aspects of the brand’s marketing moving forward.
Using strong, eye-catching images of delicious dishes and desserts from their range, we created an instantly attractive website for visitors making it more user-friendly.
We also helped bring the brand character to life, using typography, illustration and animation to engage viewers. Showcasing their awards, the website presented Classic Cuisine as a reputable, well-established and friendly business in the industry, earning brand loyalty and building trust with their customers, essential for sales.
During the project, we supported the client with art direction and photography which took place on a photoshoot in two locations. One in the Birmingham food market, and the other at their factory, to showcase behind the scenes and real life content, to be used across a range of marketing materials.
By showcasing their professional team, the brand’s friendly personality and their delicious range of dishes and desserts, the lead generation website clearly communicates its USPs and connects with its target audience, supporting in driving traffic and enquires for the business.
