Classic Cuisine

Creating a lead generation website that sells

Providing Classic Cuisine, an established food innovator, a lead generation website that supports their sales team when reaching out to potential food buyers.
Brand development
Website strategy
Website design
Photography
Ongoing support
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Brand innovation in a B2B space

Growth into vegan and vegetarian dishes

A food producer ahead of its competition

The challenge

Classic Cuisine was in need of a new, fresh website to represent all aspects of the business. Previously, the brand was very static and didn’t take into consideration user journey or showcase their innovative personality. We were tasked with creating unique brand development, which would be applied to other aspects of the brand’s marketing moving forward.

An instantly attractive website 

Using strong, eye-catching images of delicious dishes and desserts from their range, we created an instantly attractive website for visitors making it more user-friendly.

We also helped bring the brand character to life, using typography, illustration and animation to engage viewers. Showcasing their awards, the website presented Classic Cuisine as a reputable, well-established and friendly business  in the industry, earning brand loyalty and building trust with their customers, essential for sales. 

Mouthwatering photography

During the project, we supported the client with art direction and photography which took place on a photoshoot in two locations. One in the Birmingham food market, and the other at their factory, to showcase behind the scenes and real life content, to be used across a range of marketing materials. 

A lead generation website

By showcasing their professional team, the brand’s friendly personality and their delicious range of dishes and desserts, the lead generation website clearly communicates its USPs and connects with its target audience, supporting in driving traffic and enquires for the business. 

“Working with Eat Marketing was a pleasure. The team has created a website that sets us apart from our competitors and has gone over and above our expectations.”

– Managing Director, Classic Cuisine