Baketime Story, a new cookie business, needed a brand strategy. Their identity needed to tell their story, whilst appealing to a clearly defined audience with personalisation and gifting at the centre. This included a strong focus on e-commerce, with Shopify website development, and awareness to help them grow to the next stage of their business. All while retaining the nostalgic family connection, and unique homemade recipes that set Baketime apart from the rest.
To bring the brand to life in a fun and imaginative way, a storytelling dimension was added to both the online and offline experience, relating to the family connection that the client was driven by.
We created a copy tone that plays on the nostalgic feel of fairytale stories, which allows you to embark on a journey with the business. Each cookie flavour has its own unique story that separates them, from the baking process to the ingredients that are used to make them. This ensures that a greater appreciation for the home baked goods is reinforced throughout the website and emphasises the shared team passion.
The introduction of character and cookie illustrations have been used to capture and appeal to 4 specific target audiences: foodies, mums, corporate gifting, and health conscious individuals looking to enjoy a cheat day treat.
Using a mix of illustrations and cleverly incorporating cookie photography has given Baketime Story a distinct style, which has also been incorporated into their social platforms and packaging for consistency.
Using Shopify, we were able to give the client a unique and creative website design that brought storytelling and e-commerce to life, designed to engage and drive sales. The addition of a personalised page encourages buyer’s to create their own story in the form of a video message. As an e-commerce brand, it’s important that the website design is easy to navigate for customers, and place their guilt-free cookie orders.
