Creating a brand identity for a new venture, Naughty Vegan wanted to position themselves as a stand alone vegan business that customers love. Established in 2019, the cheeky new brand is all about offering devilishly delicious, indulgent food for everyone, which is why it was essential the branding appealed to a wide target audience.
Although the team had decided on the name ‘Naughty Vegan,’ they needed our expertise in developing an identity that would attract customers and help the products stand out on shelves. The branding for Naughty Vegan ties together the ‘naughty vs nice’ concept, using graphic elements and illustrations to form angelic halos and devilish horns in the logo design.
Following our photoshoot, we captured their core product range in its best light – including their No Piggy In The Middle Rolls, No Beef Pasties and Cheezy Pasties – ensuring the food looked truly irresistible when used across the website, packaging and social assets. Whether you’re a vegan, vegetarian, flexitarian or meat eater, their new range of vegan sausage rolls and pasties offers meat-free treats to enjoy at home with no compromise on flavour.
With the new branding, which is used throughout including; trade advertising, exhibition stand designs, website and social assets, Naughty Vegan is positioned differently to other alternatives currently on the market. The product packaging uses a bold yellow set against black and illustrations to bring the packaging to life.
They have also branched out into the desserts market creating irresistibly indulgent vegan Cheezcakes, with fruity and chocolatey options to choose from. As well as delivering packaging designs for the new products, we got the (meat-free) creative juices flowing to develop the Cheezcake names: ‘Cheeky Chocolate’ and ‘Caramel Crunch’.
Bringing together irresistible product photography, bespoke illustrations, clever copy lines and character animation, Naughty Vegan’s new website makes for a unique experience, with vegan pasties adorned with angel wings and halos animated to float alongside sausage rolls kitted with devil horns. But then again, Naughty Vegan is no ordinary plant-based company, showcased throughout with compelling storytelling.
The new website also features their merchandise shop, supported by photography and integration of Stripe.com, where their foodie fans can access the easy to navigate online store to purchase branded merchandise. As well as a store locator, allowing visitors to easily find their nearest supplier of Naughty Vegan products.
