As an already well-established Scottish company that opened its doors in 1991, Alandas’ business significantly developed after the initial rebrand, with the introduction of new locations, menus, and businesses. In order for them to adapt and stand out in a very competitive market, they needed a brand refresh that still represented their award-winning value built over decades.
To maintain, grow and refresh the brand, we firstly started out by expanding the logo into other sub-brands, to support the following new locations: Longniddry Bents, Street Food, Gelato Edinburgh, in addition to North Berwick.
What was originally known as ‘Alandas Seafood’ has been transformed to ‘Street Food,’ to include new menu items and events. The new and unique pop-up beach ‘Longniddry Bents’ required its own sub-brand entity to set it apart from the others with it being such a well-known location. Gelato and Prestonpans are well recognised and established, so we felt they should be kept to maintain the value.
Turning our attention to the website, we introduced more white into the palette and created a unique illustration that was tailored to each of the sub-brands, giving the website a distinct style against its competitors.
Alandas now has a look that honours its heritage while also reaching out to the new audiences that the company has attracted. As a result, current consumers’ confidence and associations have been preserved, as well as a new prospective market from the additional locations. The brand now has considerably more value and is well-positioned for future growth and profitability.
