Alandas

Developing a brand and website to meet the needs of a growing family business

Ensuring the Alandas brand reflected the businesses evolution and growth, in order for them to stay ahead of the fierce competition.
Brand development
Menu designs
Website design
Online booking integration
Content marketing
Package design
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163% increase in website traffic

185% increase in website clicks throughs

21% website bounce rates

Alandas

The challenge

As an already well-established Scottish company that opened its doors in 1991, Alandas’ business significantly developed after the initial rebrand, with the introduction of new locations, menus, and businesses. In order for them to adapt and stand out in a very competitive market, they needed a brand refresh that still represented their award-winning value built over decades. 

Alandas
Alandas

Scrumptious sub-brands 

To maintain, grow and refresh the brand, we firstly started out by expanding the logo into other sub-brands, to support the following new locations: Longniddry Bents, Street Food, Gelato Edinburgh, in addition to North Berwick.

What was originally known as ‘Alandas Seafood’ has been transformed to ‘Street Food,’ to include new menu items and events. The new and unique pop-up beach ‘Longniddry Bents’ required its own sub-brand entity to set it apart from the others with it being such a well-known location. Gelato and Prestonpans are well recognised and established, so we felt they should be kept to maintain the value.

 

 

Alandas
Alandas

Alandas

Alandas

Freshening up the website 

Turning our attention to the website, we introduced more white into the palette and created a unique illustration that was tailored to each of the sub-brands, giving the website a distinct style against its competitors.

Alandas
Alandas

Alandas

Alandas

Alandas

Honouring their heritage

Alandas now has a look that honours its heritage while also reaching out to the new audiences that the company has attracted. As a result, current consumers’ confidence and associations have been preserved, as well as a new prospective market from the additional locations. The brand now has considerably more value and is well-positioned for future growth and profitability.

 

 

Alandas
Alandas

“Eat Marketing simply understands our brand and our businesses. With their help, our business has grown over the past 5 years and the unique brand we developed with Eat has opened many doors and opportunities for us. We love our original branding and have recently updated it with the help of Eat Marketing to create an Alandas family of sub-brands that will allow us to grow even further.”

– Owner, Alandas