Mother and son duo, Moira and Oli, needed a brand that was customer friendly, accessible and bold enough to stand out in a competitive market. Both were passionate about “reinventing the milkshake”, with their key aim to push the sustainability and health benefits of oats.
Having created a name for the new brand, DevOATed, a play on the word ‘devoted’ with a nod to the key oat ingredient within the shakes, the rest of the brand development followed. From the clear, bold and simple logo typeface, to the primarily neutral brand colour palette. The consistent look of the startup brand intentionally represents the clean and natural ingredients used in the shakes, alongside the artisanal process involved in making the product.
Sub-colours have been created for each of the three flavours, adding a layer of vibrancy and differentiation to the overall branding.
To match the branding, the packaging also followed a clean and simple style, outlining the brand’s key USPs, with stylised icons, and their British farming heritage which was essential to the brand vision and values.
To add depth and authenticity, the website incorporates natural photography and textures bringing to life their farming heritage, and linking back to the idea of nature and sustainability which is close to the brand’s heart.
Through strategic use of visuals, which include real life photography, typography and layout, users are guided through a narrative that communicates the brand’s story, values and USPs. We also provided the team with a style guide to help them consistently apply the branding throughout their marketing communications.
DevOATed now has a brand that effectively reimagines the oat milkshake, and welcomes dairy drinkers and non-dairy drinkers to try their sustainable and high quality British product.
Often selling out at the farmers market’s they attend, in more recent times the startup brand has been a 2024 finalist in the Muddy Stilettos Regional best local food/drink produce. They have also become a supplier to Nottingham Trent University and Centre Parcs, solidifying their presence and reputation in both the local community and larger institutional markets.
