Shire Foods

Supporting a tasty pastry manufacturing company to attract supermarket buyers

Assisting a longstanding food manufacturing brand in enhancing their appeal to supermarket buyers, and securing prime shelf space for their products.
Brand development
Website design & development
Packaging
B2B advertising
Exhibition design
Photography
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Individual brand look and identity

Standout pie packaging

Photography that sells

The challenge

Having worked with Shire Foods for several years, this new project required us to support their business in attracting B2B food buyers, supermarket buyers and recruiting staff. We designed and built a new website that better represents their brand today, as well as providing further marketing support to drive new listings.

From crumble beginnings

Working closely with their commercial team, the new website pulls out the brand’s story, focusing on their history, people and product quality. 

With a mix of food illustrations, brought to life through animation and photography, the website showcases Shire Foods' stand out personality, and their commitment to producing award-winning pastries throughout the UK for over 50 years.

Uniting pie fans  

Their range of pastry products are at the forefront of the new website, from classic pies, to party food, as well as vegan and vegetarian pastry options, highlighting the way Shire’s has adapted to the public’s evolving eating habits of today.

With the products and people the star of the show, the business now has an optimised website that encompasses their passion for all things quality, helping to drive new listings and orders.

 

“Having worked with these guys for several years, there isn’t any other agency I trust to work on our brand. They’ve helped us capture the true essence of Shire Foods, who we are and what we do - which is really appealing to our target audience.”

– Commercial Manager, Shire Foods