With an important appearance at the upcoming FDE Show 2024, Treelinks needed to stand out in a competitive international market. The challenge was to refresh and unify their outdated fruit calendar and product matrix, making them more engaging and accessible to their diverse clientele, while also highlighting their strong commitment to eco-friendly practices.
To tackle this challenge, we began with an in-depth discovery workshop, which helped us fully understand Treelinks’ business model, USPs, and target audience. With this insight, we crafted a new brand proposition that would resonate across all marketing materials, beginning with the brochure, through to their exhibition stand design.
The brand development was key to creating a visual identity that reflects Treelinks’ global reach and commitment to quality. The updated brochure now features a modern, vibrant design that is both visually appealing and functional.
We revamped the fruit calendar and product matrix, introducing a colour-coded system that makes them easier to navigate and more visually cohesive. Strong CTAs and messaging throughout the brochure also ensure that Treelinks’ eco-friendly values are front and centre.
Consistency was crucial, especially with the brochure and exhibition stand being central to Treelinks’ presence at the FDE Show. We designed the show stand graphics to align seamlessly with the newly developed brand, ensuring that Treelinks’ identity was recognisable and memorable. The result was a standout exhibition that effectively communicated Treelinks’ brand story and product offerings to an international audience.
Paired with the cohesive branding and targeted messaging, Treelinks is now better positioned to connect with both current and potential clients at international trade shows and beyond. The refreshed assets have provided the business with the tools they need to continue growing their reputation as a leader in the fruit and vegetable supply industry.
