Crafting a unique coffee brand in the heart of Camden Market

The brief

Stilvi, a fresh and elegant startup, had the aim to launch a new luxury coffee shop brand in the centre of Camden within the new Hawley Wharf development. With a vision for minimalist and clean branding that pays homage to the Stilvi name and its Greek origins, the brand needed to exude a beautiful premium feel. To appeal to Camden's youthful and trendy foodie demographic, the brand and logo design needed to be Instagrammable and stand out in a highly competitive market.

What we did

Our approach

Our primary goal was to create a beautiful brand that will appeal to a London audience seeking a unique take on coffee and pastries. The brand needed to honour Greek mythology while maintaining its fresh, minimalist individuality.

Stilvi has been elevated to feel like so much more than just another coffee shop. Using a gorgeous neutral blush pink palette with a hint of gold foil incorporated into the print products gives Stilvi an aesthetically pleasing identity. The addition of a goddess head illustration offers the brand a distinct classic element that can be used throughout print and animated across digital platforms.

The messaging, ‘A sweet taste of coffee heaven,’ captures both the Stilvi coffee and dessert offerings while also conveying a strong brand message. This elegance is carried over into the packaging designs which include a unique Stilvi style for their coffee cups, menus, and the introduction of branded merchandise products.

The results

Stilvi is now open in the newly refurbished Hawley Wharf in the heart of a bustling Camden, successfully differentiating itself from the competition with its unique twist on coffee. Located in the renowned food quarter of London, Stilvi now has the opportunity to appeal to a sophisticated consumer, and through its online and offline presence, the brand is equipped with the marketing capabilities to effectively communicate its brand message.

Eat Marketing has delivered an Instagrammable brand and user-friendly website for Stilvi which will help the business grow and develop in the future as a wider audience builds a connection with it.

“We are over the moon with the results! Eat Marketing understood our vision and have brought our brand to life exactly as we wanted it. The team delivered the project efficiently, expertly, and took the stress out of launching our new business.”

Vasilis – Stilvi

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