Our creative round-up for September 2020

Join us as we take a closer look at a few of our favourite industry updates, campaigns, projects and rebrands from September in our latest creative round-up…

Reinventing the office tea round with Yorkshire Tea

Creative round-up September

If you haven’t watched the Yorkshire Tea advert on how to ‘tackle the tea round at a safe distance’, we would recommend it. The ad brings social distancing guidelines to the office featuring an elaborate teapot with a two-metre spout.

When this month saw us ploughed with a lot of heavy news, it was brilliant to have some form of light relief from Yorkshire Tea at its best.

Extending the Eat Out To Help Out scheme

Creative round-up September

Following the success of the government funded Eat Out to Help Out scheme in August, many restaurants carried the promotion on themselves into this month.

More than 64 million diners used the scheme in its first three weeks – confirming that us Brits love a bargain. Will offering a discount on a Monday – Wednesday soon be expected in the industry? Time will tell.

Asda brings back the pocket tap

Creative round-up September

This month Asda brought back its ‘pocket tap’ ads in a new campaign to promote lower prices. The campaign features a real family who shop at the supermarket and ends with the iconic Asda pocket tap and reworked version of the jingle.

The campaign, aimed at helping customers impacted by the coronavirus pandemic, is offering a modern take on a much-loved concept. We warn you though, you’ll have the jingle stuck in your head for the rest of the day.

Setting the juice loose at Maynard Bassetts

Creative round-up September

In a new marketing campaign by Maynard Bassetts – the first in four years – the brand hopes to ‘set the juice loose’ not just in relation to the product but also in ‘the juicy experiences and fun things in life’.

The brand has seen a rise in trust during the coronavirus as consumers turn to well-known brands to satisfy their sweet tooth. Maynard Bassets are hoping that the new campaign will re-engage with these consumers and build purpose into products to ultimately ‘breathe new life’ into the brand.

Make sure you pay us a visit next month to catch up together on the latest creative work in the industry throughout October.

Image sources: 1) www.campaignlive.co.uk 2) www.bbc.co.uk 3) asda.com/newsroom  4) www.marketingweek.com
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