Growing a street food brand for Camden’s foodies

The brief

Elia, a popular Camden Greek street food business, had the goal to expand its brand presence and establish a credible, recognisable, and unique identity. With the growing trend of Greek food in the market, Elia set out to differentiate themselves from the generic associations with Greek culture by taking a fresh approach to their branding, attracting young and discerning foodies across London.

What we did

Our approach

Elia came to us with a logo that didn’t communicate the essence of their product and lacked a story and personality. The brand had evolved into a more modern and current street food offering that needed to project a youthful and vibrant personality while highlighting the brand’s Greek roots and connection to London.

At Eat Marketing we were able to accomplish this by creating fun illustrations that personified the popular Greek wrap and box meal offering. These quirky illustrations, along with a bold and vibrant colour palette, are animated on the website. Together, with the ‘Born in Greece. Raised in London.’ brand messaging, Elia Greek Street Food has been brought to life.

With the branding approved, we created a clear and simple approach to their packaging and new signage, whilst designing simplified menus that made the ordering process easier for customers and alleviated long queues throughout multiple locations in Camden and Holborn. Featuring a bold design, quirky illustrations and playful copy that ensures ELIA stands out in a crowded street food location.

To refresh the website, we introduced more of the brand’s colour palette and animated illustrations, which add personality and distinguish the website style from its competitors. The website is fully optimised, SEO strategised, and is user-friendly with clear call-to-actions placed throughout.

We also recently worked with ELIA on their Sales and Landlord Pack, which is required when businesses apply for a new commercial lease. The pack needed to highlight ELIA’s experience, passion, requirements, and overall success. The goal was to sell the brand to landlords in order to help ELIA expand and set up in other locations within London.

The results

Elia Greek Street Food now has a distinctive brand identity with a personality that customers can connect with. The introduction of the illustrated characters, together with strong brand messaging and a colourful palette, gives all outlets a competitive edge in the crowded Camden market food scene.

This branding has been consistently rolled out across all of their signage, menus, packaging, and online through a brand new user-friendly website.

“The Eat Marketing team has helped us elevate the Elia brand to stand out in the competitive Camden food market. Their knowledge of current food marketing trends means we now have a brand that works across print through all our signage and menus as well as online with a fabulous new website.” 

Vasilis – Elia Greek Street Food

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