Hooked & Plucked

Bringing a fresh look and feel to an evolving family restaurant business

The brief

Hooked & Plucked, based in Workington, started out as family-run restaurant Caspian Grill back in 1983, serving pizzas. With a vision and passion to bring a modern dining experience to the area, daughters, Yasmin and Nadia Padida decided to reinvent the restaurant with a refreshing new look and a delicious offering of chicken and fish classics. They turned to Eat Marketing to bring their vision to reality, as well as develop a new website and menu to complement the brand's personality and new restaurant design.

What we did

Hooked & Plucked
Hooked & Plucked

Our approach:

Eat Marketing set out to visually engage customers and create a logo that could be used effectively across both print and digital marketing platforms. The team met the project brief by integrating the brand’s two primary products, chicken and fish, into a single illustrated element, keeping the logo modern and simplistic while still echoing the brand’s name.

Hooked & Plucked
Hooked & Plucked
Hooked & Plucked

We kept the colour palette fresh by using contrasting pale and dark pinks, as well as a striking teal in both light and dark shades.The vibrant and fun colours perfectly express the brand personality, giving it a unique edge over competitors, and by keeping the colour palette consistent, Hooked & Plucked will achieve greater brand recognition.

The brand messaging, ‘Taste, Enjoy and Get Hooked’, satisfied the need to depict a light-hearted and fun approach, expressing the brand’s fresh personality with clever wordplay.

Hooked & Plucked

The results:

Hooked & Plucked has a fresh new appearance, complete with strong and consistent branding that complements the new restaurant, menu, and dining experience. The reimagined style makes the brand more recognisable and well-established, attracting both new and existing customers.

The modern, customer-friendly menu fulfills the brand guidelines and entices customers with a vibrant colour palette and friendly messaging.

Finally, with the support of Eat Marketing, the SEO-friendly website has been created to feature online ordering, allowing customers to place orders easily and directly. The simple and clean website provides ease-of-use and perfectly represents the character and style of the Hooked & Plucked brand.

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