How effective is video content marketing for food businesses?

Since the early 2000’s when video content was created, everyone has wanted to know just how effective is video content marketing? Well, when you consider the fact that people spend an average of 84 minutes per day consuming video content globally, it’s fair to assume that it has its benefits. Specifically for food businesses, after all we eat with our eyes, and video content is a great way to show off your grub. Let’s take a look at the 4 key benefits of video content marketing and its effectiveness…

1. Video is versatile

From live-action animations to screen recordings, video content is extremely versatile and can be used for a multitude of purposes. When it comes to considering how effective video content marketing is, you only have to look at the hundreds and thousands of ways it’s used today by brands from food demonstrations, to menu showcases and more. One video can be used in several different ways, and the content can be stretched out to give you more to work with. 

Take Bill’s Restaurant, for instance, their Instagram is a treasure trove of video content, with people indulging in mouthwatering dishes, promoting offers, and showcasing new menu items.

2. Boosts engagement and increases brand loyalty

It’s one thing being able to create video content, but how effective is video content marketing when it comes to engagement and driving results? According to LinkedIn, video generates 1200% more shares than text and image content combined. By encouraging viewers to interact with their videos, brands can create a loyal customer base that is passionate about their products.

One way you can boost engagement through video content marketing is by featuring influencers in your branded videos. With 61% of consumers trusting influencers’ recommendations, it pays to optimise your video content with some influencer marketing now and then.

3. Tell your brand story

If you’re looking to tell your brand story without blabbering on and boring your audience with long paragraphs and static images, video content is a highly effective way to condense years of experiences into seconds of engaging content. It allows you to show more, inspires trust and evokes emotion. 

Micro-influencers are also great at communicating your brand story. Consumers can better identify with your brand, because they see themselves in your video content, which helps them develop a stronger bond with your brand. 

4. Educate your audience

Educating your audience is just as important as creating delicious content. When thinking about how effective video content marketing is for educational purposes,  you can create informative videos about your products, ingredients, and even your cooking methods. This can help consumers to make informed decisions about what to buy, especially when you consider the fact that people are more conscious about what they eat than ever before. 

Nando’s YouTube channel is a great example of using video content marketing to educate their audience, with over 1.5 million subscribers, the channel features a variety of recipes, food reviews, and behind-the-scenes footage.

Quick fire tips on how to cook up quality video content: 

  • Know your audience 
  • Tell a story
  • Utilise micro-influencers for a more authentic approach
  • Keep it concise
  • Use high-quality visuals and audio
  • Optimise for mobile
  • Encourage social sharing and include clear CTAs
  • Most importantly, have fun with it!

Video content isn’t just a trend, it’s a powerful tool for food businesses to engage, educate, and entertain their audience. From showcasing delicious dishes to sharing behind-the-scenes stories, videos bring your brand to life in a way that resonates with viewers. For help with your video content marketing or to find out more get in touch with us.

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