Insights

The Shelf Test

Shelf test

Your packaging has 3 seconds. Is it winning?

The shelf isn't just a shelf any more. It's an Amazon thumbnail, a market stall, a Selfridges Food Hall display, an Ocado search result, an Instagram post, a farm shop counter. Wherever your product shows up, it has 3 seconds to win the customer before they scroll, walk past, or pick up something else. We're opening 5 spots a month for ambitious food brands to get a free Shelf Test. Send us a photo of your product, and we'll send back an honest, expert critique of how it competes, what's holding it back, and the one change that would make the biggest difference..

Here's what you'll get back:
  • A side by side against your 3 biggest competitors
  • What a buyer actually sees in the first 3 seconds
  • How your pack performs as a thumbnail
  • The one change that would make customers pick it up
  • A one-page verdict, in 48 hours

Apply for your Shelf Test

5 spots a month. We'll come back within 2 working days to tell you if you're in.

Insights - Shelf Test

Max. file size: 20 MB.
(required, file upload field, ideally accepting JPG/PNG up to 20MB)

Terms & Conditions
This audit is exclusively available to new clients and is subject to availability. All findings are for informational purposes only. Follow-up services beyond the initial audit will incur additional fees. The offer is non-transferable and may be modified or withdrawn at the company’s discretion. By booking, you agree to these terms. All client information will be handled securely and in accordance with UK GDPR requirements.