New Lichfield-based restaurant Larder, needed a hand in brand positioning and a new responsive website design to support the launch of their business.
The ethos behind Larder is to offer customers ingredient-led food and tasting menus without the stuffiness often associated with fine dining restaurants. Located in a period three-storey townhouse, each floor will serve a different function: the top floor will be the Chef’s kitchen table, the middle floor will be a dedicated restaurant and the ground floor will be the bar serving cocktails, rare wines and craft beers.
To help define the brand, Eat Marketing worked with Larder to create a strong strapline that represented what customers could expect:
“Larder brings a relaxed, honest and ingredient-led dining experience to the heart of Lichfield. All flavour. No pomp.”
Work then began building a responsive and mobile-friendly website design for Larder that incorporated an online booking system.
The website will feature bespoke illustrations of each floor of the Larder including downloadable sample menus and a blog which Eat Marketing will be helping to write articles for.
With the restaurant opening in Lichfield in November this year, we can’t wait to sample some unique, locally sourced and homegrown food from Larder! If you’re looking for a new website design or help with your food brand’s position, why not get in touch and see how we can help!