A new dimension was brought to the brand through restaurant marketing, giving Larder a unique menu design that adds to the customer dining experience, bringing consistency across the whole brand. Ahead of their new fine dining restaurant launch, Lichfield-based fine dining restaurant Larder needed help with their restaurant marketing and brand positioning. They required a responsive website design with online booking integration. Once they had a strong brand, Larder needed new menus that aligned with their brand.
Established in 2018, and located in the heart of Lichfield, Larder is a family-run, fine dining restaurant that proudly serves quality produce with bold flavours, that is both refined but proudly relaxed in its approach.
The restaurant is passionate about their graft and wants to bring something special to their local community and town.
Working with Larder’s ethos of offering customers fine food without any traditional stuffiness, we helped them with brand positioning through a new strapline: Larder brings a relaxed, honest and ingredient-led dining experience to the heart of Lichfield. All flavour. No pomp.
A mobile-friendly website was very important and we developed a design for Larder that used subtle animation and bespoke illustrations, with an online booking system for table reservations seamlessly incorporated.
We supported Larder with their launch campaign through blog writing, customer sign-up and email marketing. We also provided support with email marketing training to allow Larder to create their own email campaigns in the future.
Eat Marketing has been working with Larder for 4 years. Larder had always produced their menus in-house.
Once established, Larder realised that their old menus no longer matched their new strong branding, and in came Eat Marketing to help them with their brand and restaurant marketing.
We designed 3 menu concepts, all very different in their approach but with one clear aim to elevate the Larder menu designs.
Once a design had been chosen we supported Larder with the new launch of their menus through social media, directing customers to check out the easy to use website and new menus. We built up anticipation for the new menus, giving teasers over the upcoming weeks of their launch.
Constantly reminding customers it was the same Larder, with its high quality food, friendly and talented staff and passionate nature, but now their new menus reflected the Larder brand experience.
The menus have been a hit with customers on social media and those who have visited Larder. They are personable, immersive and unique, capturing a refined and unforgettable food experience like no other. In particular their Kitchen Table menu includes unique storytelling that takes customers on a culinary journey. Now that’s what we call a success, restaurant marketing done right.
The Eat Marketing team continues to support Larder through restaurant marketing and look forward to working on their drinks menu next!
“Eat Marketing has helped make a stressful time less stressful, thanks to their continued support and recommendations. Their input on our marketing strategy has been invaluable and their creativity ensured our new menus were well-designed and aligned with our overall branding.”
– Luke, Larder Lichfield
