Alison Head of Projects
Can you believe that McDonald’s is 40 years young this year? To celebrate, this ever popular fast food chain has put together an exciting new campaign that invites people from all over the world to join the party by sharing their favourite McDonald’s moments.
You can see, and partake in the McDonald’s 40 years campaign by visiting the specially designed website that uploads your McDonald’s story in real time. Take a look; you can write or speak your story (via Google’s Voice-to-Text API) and see it unfold onto the beautifully constructed, user-generated quilt of stories that are set into stylish typographical posters in real time. And what’s more, it will work and run on all your mobile devices (mobile, tablet and desktop) to reach as many people as possible – and at just one week old, it is doing just that as 10,000 stories have already been submitted! Now, that’s what we call clever marketing…
Using a business birthday is the perfect marketing ploy; the McDonald’s 40 years campaign takes it one step further with another great marketing tool – using customer participation. People like to feel involved, and the way the McDonald’s 40 years campaign uses customer participation works particularly well. A business birthday that marks the passing years also shows your longevity and expertise – use the chance to parade what you do and let people know how good you are!
If you have a business birthday approaching, but are not sure how to use it as a promotional opportunity, talk to us. Here at Eat Marketing, we love to celebrate birthdays and can put together all the ingredients you need to need for a sweet campaign that raises your marketing campaign to new heights.
