Maria Sales & Marketing Director
Drum roll please… we’re so proud to announce that our lovely client, Simpsons Fish and Chips has just won the prestigious National Fish and Chip Awards 2016! These awards are widely known as the ‘Oscars’ of fish and chips, recognising and rewarding those who prepare, cook and serve up the best fish and chips across the UK – so you can appreciate how exciting it is to win.
Fish and chips is the nation’s favourite food, and Simpsons leads the way when it comes to offering freshly prepared, locally sourced dishes – and thanks to our team here at Eat Marketing – with a look that is both modern and engaging. We were with Simpsons every step of the way during the judging process too, ensuring the style we worked so hard to achieve was just perfect; take a peek at their website and see for yourselves…
Maria Louca, our Marketing Director puts it perfectly when she says, ‘branding gives customers new and old a great insight into how good your food is. With a creative brand that works consistently across web, social media, signage, menus and packaging (alongside great marketing) you can attract customers and keep them loyal to your business… After all, brand and image is what people taste first when they look for a business, product or service and Simpsons delivers on every level.’
We always enjoy getting to know our clients, and with regards to the Simpsons team, creating branding that captures their history, personality and individual approach to serving high quality, great tasting food in a fun, family friendly environment.
Fish and chips has been in the Simpsons family for nearly 40 years and they are firm believers in serving food with good, no nonsense, natural ingredients – just like they did all those years ago when they served their first fish and chips dish!
Their branding now reflects all this and more. In fact, Simpsons were so pleased with their new-look website and the attention it received, they wanted our ongoing involvement in marketing initiatives to help drive even further customer engagement.
Colourful new packaging and menus soon followed, along with an informative children’s book especially designed for younger customers. Fish and chips fans can also enjoy learning more about Simpsons on the plasma screens in-store and via the specially produced Simpsons Times newspapers dotted throughout the restaurant.
We’re also currently helping Simpsons with the opening of their brand new restaurant, so watch this space!
In the meantime, we would like to offer our hearty congratulations to Simpsons Fish and Chips on their fantastic National Fish and Chip Awards 2016 win, and we look forward to working with them for many years to come.
If you would like to learn more about our personalised approach to branding, image and how we can help take your food business forward, we would love to hear from you. Get in touch today for a review and see what a difference a new look could make.
