With national lockdown enforced during the COVID-19 pandemic, many food brands needed to quickly realign their business to connect with customers online.
They needed a user-friendly website, with online ordering, that could be delivered professionally and promptly.
Prior to Coronavirus, many food businesses had solely relied on walk-in orders and did not have an online presence or website to reach customers during lockdown.
With experience in setting up online ordering for clients across a wide range of platforms over the years, Eat Marketing were on hand to offer expert advice and support to businesses who needed to tap into a new way of working.
We developed three website packages with integrated online ordering for clients to choose from: a single landing page, a 5 page site or a bespoke website design.
The package for an online ordering landing page was the perfect option for clients who didn’t have an existing website, but wanted to get up and running within 48 hours.
Following a recent rebrand project with Eat Marketing, Frasers Fish & Chips needed a landing page to ensure they were still able to serve customers with click & collect from their shop in Egremont. We delivered an on-brand landing page with online integration set up, seamlessly directing customers to Frasers’ branded Preoday profile.
Main Street Deli also opted for our landing page package, but needed Eat Marketing’s branding expertise. Main Street Deli now has a refreshed brand and strapline ‘Homemade honest food’, with integrated online ordering and downloadable on-brand PDF menu available on their new landing page.
Other clients we supported with landing pages, included the authentic Italian delicatessen Deli Carlo in Darwen, who also received a designed PDF menu download and The Bearded Sailor fish and chips in Leeds. To help promote the launch of online ordering for The Bearded Sailor and boost online visits, we also delivered a one month social posting strategy with posts reaching over 8,000 users online.
Our 5 page website design package was ideal for food businesses who wanted to use this opportunity to develop their online presence and connect more with customers online.
St John’s Fish Bar in Warwick received a 5 page website from Eat Marketing, with content written across key pages outlined in the package: homepage, about, contact, news and a menu page with PDF download. St John’s also received a tailored search engine optimisation (SEO) strategy, copywriting support and a newsletter sign-up form on their new website.
Our bespoke website design option was created to offer more freedom to food businesses who wanted something a little different to what competitors were already doing online.
The website design, site plan and content can be tailored for each client, dependent on their business’ needs and service offering.
Award-winning Shap Chippy in Cumbria were looking to refresh their website to better represent the team’s fun personalities and opted for our bespoke website package. The website design delivered by Eat Marketing is based around ‘the shappy sea’ and features an underwater scene brought to life with subtle animation in the illustrations.
The new website design has allowed Shap Chippy’s tone of voice to stand out more, with space for confident headlines and playful copywriting, whilst all imagery used across the site is consistent in style, focus and quality. Online ordering is also integrated in the new website design, seamlessly directing customers to Shap Chippy’s branded Hungrrr page.
Many of our clients have taken this opportunity as a chance to bring all of their brand assets inline with each other to ensure consistency.
As well as branded online ordering and website designs, Eat Marketing offer additional support with on-brand PDF menu designs and a social media launch campaign strategy to ensure our clients are really getting the most out of their digital presence.