Our creative round-up for August 2020

Following the boom in dining out thanks to the government’s Eat Out To Help Out scheme, we take a look back at our favourite creative projects, campaigns and rebrands launched during August.

A cool result for Ben & Jerry’s after speaking out

creative round-up august 2020

Ice cream royalty Ben and Jerry’s has seen an increase in people wanting to buy its products after speaking out against the Home Office’s treatment of migrants on Twitter. The decision to take on the government over migrant boats has helped grow the brand’s activist reputation whilst also having a positive effect on the brand’s image.

As an industry leader, Ben and Jerry’s has previously used its marketing to help migrants, launching campaigns to help change the law and allow asylum seekers to work. It can be a risky move, but seems to have paid dividends for the business.

Capitalising on Colin the Caterpillar’s 30th

creative round-up august 2020

The legend that is Colin the Caterpillar from Marks & Spencer’s celebrated his own birthday during August, as one of the most loved cakes turned 30.

As part of a creative campaign on social media to raise brand awareness and boost sales, M&S revealed the recipe for a Colin the Caterpillar trifle. With more than 5,000 likes on Facebook, we’re all sure to see some dodgy attempts of people making the trifle appearing on our social feeds very soon!

Forgetting ‘finger lickin’ at KFC

creative round-up august 2020

At a time when hygiene is top of mind, KFC has temporarily dropped the ‘finger lickin’ slogan in its first global campaign in response to the coronavirus pandemic.

The slogan has been associated with KFC for 64 years, but the brand is now telling customers they believe finger licking is currently ‘inappropriate’. It’s another move by KFC that has seen everyone talking about the brand – both positively and negatively.

Inside the delicious world of food illustration

creative round-up august 2020

Last month, Design Week took us behind the scenes of some of our favourite food illustrations including the Bake Off. Talking with Tom Hovey who illustrates Channel 4’s Great British Bake Off, we loved finding out more about the process of each iconic illustration along with exploring more of the rich history around creatives drawing food.

Make sure you pay us a visit next month to catch up together on the latest creative work in the industry throughout September.


Image sources: 1) www.benjerry.co.uk/flavours/cone-together-ice-cream 2) www.marksandspencer.com 3) www.kfc.co.uk 4) www.lisamaltby.com/foodillustration
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