Following many restaurants, pubs, cafes and takeaways reopening last month, the food and drink industries have been steadily returning to launching new creative projects, campaigns and rebrands.
Join us in our latest creative round-up, taking a closer look at our favourites…
McDonald’s served up its new campaign to celebrate customers being reunited with their beloved Maccies. During lockdown when McDonalds was forced to close, the brand had over 15,000 people regularly urging them to return the Big Mac – with the concept of joy captured in their latest TV ad.
The ‘Welcome Back’ campaign is focused on the excitement felt by fans as they visited the fast food chain once again to experience their much-missed McDoanld’s moments. We love the feel-good campaign…one of the Eat Marketing team even said it was the best ad of the year so far!
Launched in 1982, Twister ice lollies have been a popular summer choice throughout the decades, and are well known for the iconic green and white spiral. However, the new brand identity aims to reposition Twisters as more of a ‘permissible treat’.
The new identity needed to work across the brand’s three core audiences: “children looking for something fun to eat, parents looking for something guilt-free to give them, and adults looking for a carefree moment out of their frantic grown-up lives”. The packaging’s cartoon characters have also been removed in a bid to be more responsible towards advertising to children.
Overall, we like the new textured backgrounds, updated wordmark and packaging designs for Twister.
Over the last couple of years we have seen a significant increase in the number of food and drink brands actively working to reduce the amount of single-use plastic used for their products. Well, Diageo (the makers of alcoholic drinks like Johnnie Walker whisky) have taken it a step further with the world’s first plastic-free paper-based spirits bottled.
Made from sustainably sourced wood, the design is first of its kind and will replace conventional glass and plastic bottle alternatives. Consumers will be able to drop the bottles straight into their compost recycling – could this be the way forward for all drinks packaging?
Make sure you pay us a visit next month to catch up together on the latest creative work in the industry throughout August.