With Christmas just around the corner, the food industry is jam-packed with festive fabulousness. From McDonald’s tear-jerking ad to the return of the famous Coca-Cola truck, November saw lots of creative seasonal marketing campaigns.
Join us as we take a closer look at a few of our favourite industry updates, campaigns, and projects from November in our latest creative round-up…
McDonald’s heartwarming Christmas ad puts the spotlight on imaginary friends
McDonald’s celebrates the fifth anniversary of its #ReindeerReady campaign this Christmas with a poignant advert reigniting the power of imaginary friends.
The story begins with a young girl, Matilda, who brings her imagination to life through the character of Iggy. The heartwarming tale follows Matilda’s lifelong bond with Iggy in this coming-of-age advert, where they’re shown celebrating their Christmas traditions and love for Reindeer treats.
The ad soon pulls on the heartstrings as Matilda grows up, leaving her love for Christmas fizzling out and Iggy all alone. However, inspired by a young boy enjoying his McDonalds Reindeer treats, Matilda soon reconnects with Iggy for a happy ending.
This is a very unexpected advert from McDonald’s but arguably their best one yet!
Maltesers supports new mum’s mental health in ‘Late Night Feed’ ad
Maltesers have partnered up with Channel 4 to highlight the importance of supporting new mums. As part of the #LoveBeatsLikes campaign, Maltesers introduces three female UK comedians to star in the ad.
The thought-provoking comedy special, ‘Late Night Feed’, shines a light on the real stories and challenges of motherhood, highlighting how new mums can lean on friends and family for support.
Featuring Ellie Taylor, Athena Kugblenu, and Jessica Fostekew, the heartwarming ad shows the new mums opening up about their maternal mental health challenges, comparing experiences, sharing the reality of bringing a newborn baby home, and how their loved ones supported them.
With the aim to encourage mums to look beyond social media likes and check-in with the other mums in their life, the ad demonstrates a sense of normality, showing viewers that they’re not alone in what they’re experiencing.
We love this partnership and it’s great that awareness is being raised for maternal mental health.
Aldi releases ‘A Christmas Carrot’ ad featuring Ebanana Scrooge
In recent years, Aldi has been taking the world by storm with its fun and innovative Christmas adverts. The release of the new festive ad features the return of Kevin the Carrot, a new character Ebanana Scrooge, and even footballer, Marcus Rashford.
Inspired by Charles Dickens’ ‘A Christmas Carol’, the advert tells the tale of Christmas loather, Ebanana Scrooge. Keeping to the plot of the famous novel, Ebanana is visited by Kevin, the spirit of Christmas, who takes him on a journey through the skies of the snowy town.
They visit tables laid full of Aldi’s Christmas food, see sledding gingerbread biscuits, and tomatoes building snowmen, until Ebanana begins to see the magic of Christmas through Kevin’s eyes.
Throughout the ad, there are several fruit and vegetable appearances, one of which is Marcus ‘Radishford’. Eagle-eyed viewers will have also spotted Cutherbert the caterpillar being arrested in the background by a pair of lemon police officers in the wake of the feud with Marks & Spencer.
The story rounds off with Ebanana Scrooge having a change of heart, much like the Dickens’ story, and visiting Kevin and his family on Christmas day. Ending on a high, the powerful message reads, ‘For you to be happy, you need to be kind’.
This has to be one of the most innovative ads we’ve seen from Aldi and one that is definitely a favourite among us and the nation.
The festive Coca-Cola truck tour hits the road again
Coca-Cola welcomes the return of its highly anticipated truck tour and Christmas advert.
The long awaited annual advert and iconic red truck made a return to our screens this month and we couldn’t be happier to see it. In the latest campaign, Coca-Cola unveiled a new advert, Chimney Real Magic, serving as a reminder that the Real Magic of the holiday isn’t found in gifts but instead it’s found in the special moments shared together.
Coinciding with the advert is the beginning of the famous Christmas truck tour, making its way around the UK and spreading joy. With Coca-Cola being so significant this time of year, we can expect to see consumers searching for the Real Magic in their city.
Christmas wouldn’t be the same without the annual Coca-Cola ad and truck tour, so it’s official – Christmas is here.
Make sure you pay us a visit next month to catch up together on the latest creative work in the industry throughout December.
Image source: 1.) www.housebeautiful.com 2.) www.lbbonline.com 3.) www.adobomagazine.com 4.) www.housebeautiful.com 5.) www.thesun.co.uk