Our tasty creative round-up for May 2020

Following May 2020 being one of the sunniest on record, discover what creative campaigns and projects we’ve been loving at Eat Marketing that have helped brighten up our lockdown…

KFC’s ‘Ain’t No Small Fry’ campaign

creative works may 2020

Following research highlighting to KFC that their most complained about product were their fries, they decided to change the recipe to create a ‘tastier, chunkier fry’. However loyal fans were opposed to the new taste.

To combat losing fry-fans, still attract new customers and grow the brand image, KFC’s Ain’t No Small Fry campaign is an alternative approach to promote a new product. By using criticism of its old chips to advertise the new recipe, it’s a successful campaign that champions thinking outside the box.

Wagamamas made hygiene entertaining

creative works may 2020

Much to many people’s delight, May saw the reopening of Wagamama for delivery and take-out orders. To help promote their service the brand created some pretty nifty animated social posts which we loved.

Not only was the message clear, clean and simple the animated transition from one point to the next with supporting iconography, created an effortlessly memorable result from the food brand that could be widely shared online.

Branding The KidzCafe to tackle children’s hunger

creative works may 2020

With children unable to receive school meals following the coronavirus lockdown, the fact that some have been going hungry at home is a difficult fact for the majority of us to swallow. The London Borough of Tower Hamlets launched

The KidzCafe to help tackle the issue and feed children in the area nutritious meals.

The design identity for The Kidz Cafe uses the multi-colours of a rainbow – “the children’s universal symbol of hope” – to create a bowl within the logo design. This concept has been further expressed across a range of assets including packaging and social media communications.

Make sure you pay us a visit next month to catch up together on the latest creative work in the industry throughout June.

*Image sources: 1. marketingweek.com  2. www.facebook.com/wagamama  3. designweek.co.uk/issues
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