There were some fun marketing campaigns to come out of June. With McDonalds going all out with their Jubilee celebrations, Malteasers comically tackling ageism and Co-op bringing it back to their community roots.
Join us as we take a closer look at some of our favourite marketing campaigns and ads throughout June in our latest tasty round up.
McDonalds makes it a royal occasion
Fast-food chain McDonalds celebrated the Queen’s Platinum Jubilee, creating a royal campaign for their consumers.
To mark the special occasion, they gave their iconic ‘I’m Lovin’ It’ jingle a regal makeover, changing the line to ‘One’s Lovin’ It’ which was recorded by the Royal Philharmonic. To commemorate the Queen’s 70th year on the throne they also updated one of their menu item favourites, the Quarter Pounder with Cheese to the Royale with Cheese.
They also celebrated the four day long weekend by giving customers the chance to dine like a royal with 70-limited edition branded china sets.
Their campaign was fit for the Queen!
The only way is up with Co-op
The Co-ops’ new advert ventured back to its roots, showcasing their strong sense of community and bringing everyone together.
Their ad reminds viewers of all the work they do for the community. It’s a gentle piece that shows families, friends, farmers, customers and shop workers within their thriving community. The people in the ad are all very diverse and represent Great Britain, with the message being you can achieve great success with Co-op and really the only way is up for all those working together in their communities.
The Mean Tomato pizza gets a mischievous mascot
The Mean Tomato, a food company which sells New York style pizza updated their brand’s identity to stand out from the crowd.
The branding team behind the re-brand wanted to incorporate the colours of the Italian flag, whilst also playing on the classic New York style pizzeria tropes. Their cheeky mascot gives the brand an edge, injecting it with life and personality.
The cheeky character is all about humour and not taking yourself too seriously. Artist Alec Tear says the tomato mascot is instinctively “mean, cheeky and absolutely full of himself.”
Their bold branding is a refreshing change from the typical pizza brands that we often see, they’ve successfully pushed themselves to stand out from their competition.
Maltesers tackles ageism
The chocolate brand continues to represent marginalised demographics in their new campaign. This time focusing on ageism, in particular with women. The ad looks at an older woman whose son introduces her new partner as a ‘companion’ so he isn’t reminded of them ‘getting it on’. It tackles the issue of ageism that many elderly people will relate to.
The ad is lighthearted and funny but also reminds people that there are no limits to what you can do, and as a woman you can live your life on your own terms.
We share our creative round-up every month, so make sure you come back next month to see what caught our attention within the food industry during July.
Image sources: 1) designweek.co.uk 2) fabnews.live 3) sounds-familiar.info. 4) worldbranddesign.com 5) thedrum.com