To kick start the new year the right way, we thought it was about time we took a look at the trends facing 2017. From keeping our fingers on the pulse with content and SEO, to ensuring our designs continue to be innovative, here we look at the top 8 trends you should keep an eye out for in 2017. So take a peek, have a think and let’s see which of these will be introduced to your brand in the new year.
Full screen videos
One trend that we can’t get enough of here in the Eat Marketing office is the full screen experience. Both impactful and dramatic, this feature is something that UI (user interface) designers will be introducing more and more throughout 2017.
The full screen experience is less about scrolling and more about the interaction between users and the design. No longer do we just want users to keep on scrolling to read more, we want them to explore the website and enjoy it.
This is also an eye-catching design trend and a great way of transforming your design into something cutting-edge. Not quite sure? Check out this brilliant example by KLM (Royal Dutch Airlines).
As always, SEO will be another important element of web design, but with technology moving forward at an intimidating rate we need to ensure our fingers are on the pulse. That’s why we’re busy researching voice search, and what this will mean for the future of SEO. Just look at Amazon’s Echo and Google Home, both are introducing the use of voice search into people’s homes, so it’s always good to be ahead of the game.
Looking ahead, it’s best to start looking at keyword research based on spoken queries, as well as context-based research on users’ recent searches and app usage. This way, you can start using data to almost predict what users will be looking for, therefore reducing the rate of mistakes in voice search.
Break the mould
The designers in our team are big fans of following the grid when it comes to web design, as it’s ideal for ensuring consistency and balance. It’s also great in terms of UI, as users become familiar with certain layouts. But this structured way of designing can sometimes be restrictive, especially when considering the various devices and screen sizes, and that’s where this trend for 2017 was born from.
By dumping the grid and breaking the mould, our designers are able to expand their creativity and really sink their teeth into a brief. By adding layering, depth and motion to the designs of 2017, we’ll also be introducing an immersive experience to our work – something we aim for every time.
Bright and colourful, this new trend is one we’ve fallen for. Perfect for adding a sense of warmth and vibrancy to a design (whether digital or print), this use of bold, block colour is a ballsy and fun way of adding personality to a brand.
A great example of this in use is McDonald’s who have recently incorporated bold colours into their packaging. It really brings to life the original brown paper bags.
It pays to be social
Unfortunately, we’ve got to the stage in social media marketing where if you want to be seen and heard, you’ve got to pay up. Fortunately, you can do this inexpensively by boosting and sponsoring the posts you think are worth shouting out about. Plus, Snapchat and Instagram have recently introducing advertising in a native, non-intrusive way – something your customers will thank you for.
Plus, the likes of Facebook, Twitter and Google have been working hard to perfect their algorithms and therefore ensuring better targeting. This means that your posts will have a better chance than ever at reaching your intended audience. *Like*
Hand-drawn is best
Another trend you can expect to see more of in 2017 is illustrative and hand-drawn designs. Perfect for setting out instructions, or guiding readers through a menu, it’s a simple but impactful style of design.
Just like the full screen experience, animation will become an even bigger part of design in 2017. From the days of flash where the timeline experience enabled us to be free in creating complicated animations, to the extremely fast and lightweight GreenSock that’s allowing us to have more control over animation, there’s so much we can now do. We’re also seeing the rise of animated gifs within email marketing, which feels a bit like we’re stepping back 20 years!
Content Vs Design
Finally, a big trend we’re seeing is the rise of content as king. Nowadays, the layout and content informs the design first and foremost, with SEO being a key factor in bringing it all together. And with websites being more about achieving better results than just looking good, the process of strategic design is becoming more and more important than ever.
Feeling inspired for 2017? We can help implement any of the above, so pick up the phone or send us an email – we can’t wait to sit down and get creative!