Churche's Mansion

Creating history: branding Churche’s Mansion

churches

The brief

To define and deliver branding for Churche’s Mansion, a new seafood and grill restaurant in Nantwich. The branding needed to represent Churche's Mansion as an exciting dining destination in Cheshire and be easy to use across a variety of platforms. Churche's also wanted to pay homage to the history of the building built over 400 years ago, surviving the Great Fire of Nantwich in 1583.

What we did

churches

Branding a dining experience

Churche’s Mansion wanted to create a new dining experience in Nantwich and needed help branding a destination that would attract customers from all over Cheshire. It was important the new branding was inline with the grandeur and history of the building, together with the contemporary, fine-dining style of food.

churches

Inspired by history

By drawing out interesting aspects of the Churche’s Mansion building, from the woodwork to window patterns, and combining them, we created a unique logo that can easily be applied across all assets. We also brought together the date the building was built (1577) and the date the restaurant was established (2019), along with the strapline ‘Experience somewhere different to eat in Cheshire. Visit the Mansion.’ to help establish the feeling of a unique dining experience.

churches
churches

Designing a unique website

Eat Marketing delivered a website that showcases the building’s history, features restaurant menus and also allows online table booking with an integrated booking system. Churche’s Mansion now have a user-friendly, responsive website with a blog and dedicated careers page, where users can upload their CV and covering letter for vacancies advertised.

churches
churches
churches

Creative menu design

Churche’s Mansion needed a variety of menus that would work well when together or apart, this included an expansive cocktail menu and illustrated kids menu. Not only did Eat Marketing deliver sleek, modern menus but we also advised on presentation and personalised menu holders.

churches

Historical storytelling

To promote the Mansion’s rich history we designed and delivered a table top guide, bringing together the story of the building’s past owners, historical events in Nantwich and hopes for the Mansion’s future with engaging copy and historical illustrations.

churches

A social strategy with impact

Supporting the launch of the new restaurant and bar, Eat Marketing provided social support by devising a social strategy and providing weekly posting on the company’s social platforms. One of our most viral posts for Churche’s Mansion on their Facebook page, saw a reach of over 55,000 people with over 1,800 likes, 390 comments and 1,700 shares.

churches

“We are really impressed how Eat Marketing captured our vision for Churche’s Mansion and brought it to life through branding, social media and our website. We wouldn’t hesitate to recommend this agency!” 

– Sophia

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