Sixty Fish

Creating a full brand experience for Sixty Fish

Sixty Fish

The brief

To deliver branding and marketing for a new fish and chip shop in Coleshill, located in an old bank, from initial logo design to brand naming and menu design.

What we did

Branding an old bank

The Xydhias family approached us after they purchased the old bank, located on Coleshill high street, with plans to turn the building into a ‘destination’ fish and chips shop, where customers could eat in or takeaway. However, the shop needed a fresh brand experience that worked with the interior design, marketing and website.

Sixty Fish
Sixty Fish

Creating a brand name

Creating a brand name that captured everything about the Xydhias family, the service and the location was never going to be straight forward. Sixty Fish was chosen due to it reflecting the family’s history in the industry and was also reinforced with the supporting strapline ‘Fish and chips since 1960’, which is when the family’s first fish and chip shop opened.

Sixty Fish
Sixty Fish

Striking colour palette

With a distinct name, Sixty Fish now needed an identity to make them standout from the local competition. Using the ‘X’ from the family surname Xydhias, the logo design is bold and easily represents what the business offers.

The bright yellow immediately catches the eye and is featured across Sixty Fish’s branding – from the yellow stools inside the shop to the responsive website design.

Sixty Fish
Sixty Fish

Promoting fish and chips

We worked closely with their interior company to ensure the branding suited the aesthetics of the building. Eat Marketing also provided digital plasma menu screen designs which included a promotional screen to highlight meal deals and special offers.

Sixty Fish

Making Sixty Fish social

Following the opening of the fish and chip shop, Eat Marketing devised a social strategy for Sixty Fish and regularly post on the brand’s Facebook, Instagram and Twitter platforms.

Sixty Fish

“Working with Eat Marketing to establish our new fish and chip branding has been great and really straightforward. The team are always on hand to offer any help and marketing guidance.” 

– Lambro

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