Simpson's Fish and Chips

A multi award-winning brand that goes beyond the traditional fish and chip experience


The brief

Simpsons Fish and Chips of Cheltenham first opened its doors in 2009 and were looking for a long-term agency to help them evolve and express their brand, creative ideas, and quirky personality across a multitude of marketing channels both online and offline.

What we did

What needed to change

To make them stand out from the average fish and chip shop and to entice people from all over the UK to come in for a quirky, tasty, and enjoyable ‘Simpsons experience’, the brand required expression, impact, and a marketing approach no other fish and chip shop had achieved before. Simpsons are always up for the challenge.

Simpsons fish and chips

Our approach

We’ve supported Simpsons Fish and Chips for a decade, and there’s still a solid partnership and a strong bond of innovative creativity in the relationship.

The branding has evolved to reflect the ever-changing nature of the business, but the ethos remains the same: “Long live fish and chips.” Simpsons has expanded from one site to two, increasing in size and national popularity, with the brand’s creativity serving as a catalyst.

simpsons fish and chips

From the unique tattoo illustration style of mermaids and sailors to the strong typographic logo, crest symbol, and packaging, right through to the kids characters and out-of-the-box social posting – which frequently involved battered creme eggs or black batter for Halloween, the Simpsons unique experience is expressed through the brand. Simpsons convey a consistent style and tone of voice that reflects the personality of the business, resonating with the target market in Cheltenham, Stroud and across the UK.

simpsons food marketing
simpsons marketing
simpsons fish and chips

The result

Simpsons Fish and Chips has grown into a legacy brand that is award-winning, well-known and highly respected in the fish and chip industry, and truly recognised by customers alike. The Simpsons experience has been built through the perfect combination of innovation from both agency and client. Like fish and chips…The perfect partnership!

simpsons fish and chips

“Eat Marketing just ‘get’ us. Always professional, always friendly and always reliable. We’ve never been disappointed with their designs, ideas or service. In fact, they had so many great design concepts for our menus that we couldn’t choose and ended up with all of them!” Simpsons

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