Jenny Creative Writer
Earlier this year we were introduced to Alandas, a unique family business based in Scotland that offer up mouthwateringly good fish and chips, seafood and gelato. They came to us looking for help in developing a strong brand for their whole business, as well as a new website they could be proud of. Here’s how we got on…
The brief
Although well-established, Alandas needed help with developing a strong brand presence and had no website that they could use to promote their amazing food. To give them the added edge, we began working with the family-owned business to establish a clear strategy and a new-look.
Branding
Made up of three sub brands, we needed to create a look that encompassed fish and chips, gelato and seafood. Once we had nailed the mood board and got the all-clear on the routes Alandas wanted to take, we began creating brand ideas. The winning concept placed the letter ‘A’ at the centre of the logo, using the negative space to represent the three core areas of the business – these included a fish tail, lobster claws and an ice cream.
Pastel colours were used in the logo to depict the calmness of being by the sea and also contrast against the dark grey background. The colouring also reflects a natural feel, and therefore the locally-sourced, quality ingredients used in the food.
In terms of copy, Alandas wanted to communicate their passion for quality, handmade food and that’s exactly what we did. With a knowledgeable but indulgent tone, we were able to create informed content that captured the true essence of the people behind the brand.
Website
The website is equally split into three sections: gelato, fish and chips, and seafood, with the two fish and chip shops having a page each. This divide ensures that all sides of the business are given equal opportunity to shine, as well as making it easy for customers to find what they’re looking for. The website also sees the introduction of photography, which depicts the different food and dishes in a natural yet inviting way.
On top of the design, we also introduced inspiring content via the blogs. Each of the sub-brands has their own blog, which includes articles that’ll get tummies growling and tastebuds salivating.
Internal branding
As well as developing a strong online brand presence, we’ve also worked with Alandas to ensure this continues throughout their main outlets. From menus to external signage, internal shop branding at the gelato and Prestonpans shops, and the travelling seafood unit.
The result
Alandas now have a look that seamlessly encompasses all three of its sub-brands, in a bold and expressive way, reflecting a sense of quality and knowledge. From branded ice cream wafers, to a new shop-look for their Prestonpan location, we’ve enjoyed watching the Alandas brand develop, and we can’t wait to see what they do next.
Check out their website today.
Need an added of splash of creativity to help your business grow? Get in touch with a member of our friendly Eat Marketing team today to see how far your brand can go.
