Marketing and Branding Strategy, The Bay Fish and Chips - Eat Marketing
The Bay Fish and Chips

Getting creative with The Bay Fish and Chips

The brief

To provide social and branding support for The Bay Fish and Chips, whilst also designing new merchandise, website and intranet, ‘The Bay Hub’.

What we did

Developing an international brand

The Bay Fish and Chips is a multi award-winning, internationally recognised fish and chip shop located in Stonehaven, Scotland. Chef Director Calum Richardson needed a brand that would be recognised across the globe and Eat Marketing designed a fresh look, inspired by the colours of the sea.

We also worked with Calum to help promote The Bay Fishcake as a quality branded product. We created a B2B brochure which was invaluable marketing material, helping to build interest from food suppliers in The Bay Fishcake.

Designing a website with personality

The Bay also needed a website that could showcase all that the business had to offer. Eat Marketing developed a user-friendly, responsive website that pulled together all aspects of The Bay brand including shop menus, brand values, supplier information, The Bay on the Road and Calum’s own industry profile.

Supporting staff

We also created an intranet ‘The Bay Hub’. Here, employees can log-in and carry out their induction, training or complete qualifications online. It’s a great way for The Bay to manage its team.

Making an impact with merchandise

Proud of their commitment to sustainability, and their awareness of environmental issues and trends, The Bay wanted to create a set of bespoke reusable coffee cups and drinking bottles that reflected who they were as a business.

Eat Marketing were in the perfect position to source bespoke cups and bottles that would work with The Bay’s branding and create a unique, standout design.

Creating a successful social strategy

The Bay Fish and Chips wanted to ensure they were regularly posting on social and Calum also wanted support posting on his personal social channels. We devised a detailed social strategy and content plan for both, aligning brand values with relevant upcoming dates to ensure consistent, engaging social posts.

Encouraging engagement with Instagram Stories

As well as refreshing the branding across Facebook, Twitter and Instagram, we publish stories to both The Bay and Calum’s Instagram platforms before filing them under branded Instagram highlights covers.

“I have been working with Eat Marketing for 5 years now and they have helped develop and move The Bay brand forward into many sectors. Their advice and vision is second to none and give me both confidence and peace of mind.

“From developing and modernising The Bay brand to web design, staff training portals, merchandise design and social media posting, Eat Marketing have provided support for all areas of The Bay. TeamBay and TeamEat prove how teamwork works best.”

– Calum


Similar project in mind? speak to Maria:
0845 835 4661

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