The Bay Fish & Chips

Building brand awareness for The Bay Fish & Chips with Instagram stickers

instagram stickers

The brief

To bring The Bay Fish and Chips social channels to life and raise brand awareness, we recommended creating a set of bespoke, branded GIF stickers.

What we did

From sea to plate

The Bay Fish and Chips is a multi award-winning, internationally recognised fish and chip shop located in Stonehaven, Scotland. Working in partnership with Eat Marketing, The Bay had already built up a large following on social media with more than 4,000 followers on Instagram alone.

However, with consumer habits shifting towards online ordering, we suggested creating a set of branded GIF stickers as a new way for customers to interact with the brand on social media.

Creating ideas that stick

Following a brainstorm of ideas, together with the client we developed a final set of 6 GIF sticker designs. The stickers represent key aspects of The Bay brand and service (such as fish, chips and branded merchandise) along with a few jumping fish!

All stickers use the brand colour palette and illustration style, with micro-animations used to bring the designs to life. Eat Marketing conducted hashtag research to allocate relevant keywords to each sticker, ensuring they can be easily found by users on social media.

instagram stickers
instagram stickers

Dig in to The Bay’s GIF stickers

Since The Bay stickers launched, they’ve already had more than 29,000 GIF views.

The Bay Fish and Chips now has a set of on-brand, engaging stickers that can be used across their social channels to share their award-winning fish and chips with more people.


Similar project in mind? speak to Maria:
0845 835 4661

Educate your inbox

Sign up to insightful content you won’t want to delete

By clicking 'Subscribe', you agree to receive marketing emails from Eat Marketing. Read our Privacy & Cookie Notice

Eat Marketing