The Three A's Fish and Chip Shop

Branding a family-run fish and chip shop

The brief

To deliver branding for The Three A’s fish and chip shop, a family-run business in the West Midlands. Representing the business' mottos, The Three A’s brand name stands for: Grade A value, Grade A quality and having Grade A service.

What we did

Modernising a brand

The Three A’s wanted to transform their fish and chip shop, established in the 1970’s, to a more modern brand to compete with the ever changing local landscape of takeaways. For more than 40 years, the team has been serving fresh, quality food to the local community but felt they lacked a strong enough brand presence online and off.

Updating a historic fish and chip shop

The Three A’s shop premise has always been used as a fish and chip shop. Originally opened in the 1920’s, the shop has been serving the community for nearly 100 years. With this in mind, the interior of the Three A’s shop also received a rebrand. Eat Marketing designed in-store wall graphics that told the history behind both the shop building and the family who run it.

Carrying out a creative rebrand

The fish and chip shop rebrand saw Eat Marketing design a new logo for The Three A’s. We also developed a branded landing page that showcased the family’s experience, opening hours and downloadable menus.

These bespoke, branded menus were also designed by Eat Marketing along with the in-store plasma screen designs. The plasma screens offered a great opportunity to bring The Three A’s brand to life for customers through eye-catching images, fish and chip facts and highlighting shop specials, such as their battered chips.

Spreading the love of fish and chips far and wide

To promote The Three A’s online, Eat Marketing helped with branded social media assets to enable the team to promote special offers and share interesting news with followers on social media. Offline, we supported with signage design for the shop and regular marketing campaigns. We look forward to continuing to work with the team at The Three A’s in the future!

“Since working with Eat Marketing, our fish and chip shop has received a complete rebrand which both us and our customers love. We’ve seen real value in undertaking a rebrand. It really has made all the difference with getting new customers through our doors.” 

– The Three A’s

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