Trying to make marketing trend predictions is never an easy task. However, it’s safe to say that the pandemic has forced food companies to adapt – with contactless payments and online delivery systems appearing to be here for the long term. Here’s our top five food marketing trends for the rest of 2021…
Trend 1: Sustainability and promoting eat local
Image source: www.oatly.com
For businesses like restaurants, using locally sourced food can be a major selling point and benefit. As people continue to become more environmentally conscious, it’s a good idea for your business to adopt this approach and promote sustainability. What’s more, last year saw many of us going the extra mile to support local businesses such as restaurants and cafes which has remained popular will into 2021.
Taking a look at where your food is sourced, the energy used in production and trying to reduce waste, are all good places to start.
Trend 2: Communicating choice to customers
Image source: www.instagram.com/zan_fish
As a result of Covid-19, more businesses in the food and drink industry are now offering no-contact delivery and click & collect services. For this reason, it’s important that you effectively communicate this to your customers so that you stand out in a busy online market.
Make sure you have a strong content plan to deliver important messages and information on your online and social media platforms.
Trend 3: Choosing an effective online delivery system
When planning your marketing strategy for the rest of 2021 and beyond, ensuring your online delivery service runs smoothly is essential. Despite the reopening of hospitality businesses, online ordering will continue to be popular as people are now accustomed to ordering from their homes.
To avoid the possibility of being bombarded with phone calls, take a look around what’s on offer and carefully consider which online delivery service you use. To learn more, read our previous blog about how to find the right delivery service for you.
Trend 4: Incorporating QR code menus
Image source: www.qr-code-generator.com
With physical menus now being a thing of the past, you may be asking customers to use their own mobile phones to look up your menu.
Presenting customers with a QR code which allows them to instantly be directed to your online menu is a good way to make this experience as seamless and stress-free as possible.
Trend 5: Using local social media influencers
To build up a strong relationship and sense of trust with your audience, using local social media influencers to promote your business and products is highly effective. These recommendations are honest, unbiased, and real, which potential customers can refer to before they make decisions. For this reason, collaborating with influencers generates higher engagements and can help your business gain visibility.
More recently, a newer concept known as micro-influencer marketing recently joined the social media scene. It’s the same concept as influencer marketing, but on a smaller scale: Brands partner with individuals with smaller followings on social media to promote products with authentic, visual posts instead of sponsored ads.
These influencers are typically well-known in their particular area of interest and have very high rates of engagement from their audiences. Try extending your reach in niche areas by pursuing micro-influencers.
If you’re inspired by any of our top 5 food marketing trends for 2021, get in touch with Eat Marketing.