Why free design services from print companies are harming your brand

If you’re considering using a printing company to design and print your food packaging, you may want to rethink if that’s really the best option for you.

It can be tempting to accept a printing company’s ‘free’ design services, especially when it’s included in their price. However, without the consideration of strategic design and marketing, this could actually devalue your brand.

What’s the problem with using a printing company’s design services?

A printing company can help you to print traditional marketing materials such as brochures, flyers, posters, signage and more.

The challenge is, most printers aren’t marketers and it is marketers who have the knowledge and skills required to plan, design and create advertising materials that will bring the most value to your food business.

It is also more likely that a printing company will just say yes to your requests, even if they’re not going to deliver results and connect with your audience.

You get what you pay for

Ultimately, printed marketing materials are often expensive so you may be tempted to seek out your cheapest option.

However, when opting for the cheapest provider, you could be sacrificing on quality.

Creative agencies know the difference that quality can make and will carefully consider the design to add as much value to your print materials as possible.

While some print houses may initially seem like good value for money, they may quickly design, print and send you on your way with products of low quality that will devalue your brand.

When looking at print marketing materials, it’s important to do your research and figure out where you will truly receive the best return on your investment.

Strategy is key

Although a printing company may seem appealing because they are offering you a ‘free’ design, this is a technique to increase their own sales – not yours.

In comparison, creative agencies think about everything from a customer point of view to ensure all advertising materials are as effective as possible.

They always have your brand story and customer experience at the front of their minds when designing and creating any print work.

Similarly, they are experienced in creating messaging that truly connects with customers.

Whether it’s including QR codes on your packaging or mapping out outdoor signage design for maximum impact, creative agencies strive to optimise the performance of all their client’s marketing assets.

A food industry specialist

You’ll struggle to find a print company that specialises in the food industry. However, with over 20 years of experience working with food brands, Eat Marketing is ready to cook up creative solutions for our clients.

We are skilled in all areas of marketing and have a range of design specialists on our team. This means we have expertise in everything from branding and copy support to capturing professional images and coming up with impressive designs.

To ensure that you get the best possible printed marketing materials, we can work with your chosen print company.

Having worked together time and time again, we have established relationships with print houses and know exactly what level of service you should expect.

The benefits of using a creative agency

A full-service creative agency combines traditional marketing with digital marketing. Agencies like Eat Marketing are brand experts who can create all the graphics and visual designs that define your business.

Whether it’s print or digital, we can help you reach your target market through multiple advertising channels.

What’s more, we will strive to ensure that all of your marketing materials are unique and of the highest quality.

 

We hope that this blog has given you a better understanding of the value of using a creative agency alongside your print company.

If you’re interested in discovering more about our design for print services, get in touch with Eat Marketing.

Project in mind? Questions to ask?
Talk to Maria on +44 (0)845 835 4661.

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